Saloon

Campaign
Agency Network: 
Published/Aired: 
July 2013
Volkswagen:  Saloon
Volkswagen Print Ad -  Saloon

Also From This Campaign 2

Description

Print advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Caption

You react better with more time to think.
Front Assist. Keeps you 3 seconds away from an accident.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Luiz Sanches
Creative Directors: Marcos Medeiros, André Kassu, Bruno Prosperi, Renato Simões
Copywriter: Daniel Oksenberg
Art Director: Andre Nassar
Illustrator: Pict Estudio
Art Buyers: Teresa Setti, Paula Feijo
Account Supervisors: Gustavo Burnier, Filipe Bartholomeu, José Lopes, Isabela Crepaldi, Johana Quintana
Advertiser’s Supervisors: Artur Martins, Tiago Lara
Planners: Cintia Gonçalves, Sergio Katz
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javierfma's picture

Well done!

javierfma
Activity Score 62
certaintly's picture

love the idea, but the payoff isnt good.
"which one"
needs funnier dialogue.
good AD, good layout/structure, but not funny enough

certaintly
Activity Score 3984
certaintly's picture

now that i think about it more, im not sure i understand.
what's the point of the top part?

i feel like there are 2 jokes, 2 messages going on.. can someone clarify it for me?

certaintly
Activity Score 3984
Ceballos's picture

You work in advertising? Are you sure?

Ceballos
Activity Score 623
Copywriter
certaintly's picture

my response from the answer in the other ad:

"ah ok, thx

yea, it *is* obvious. i lost sight of the product and started thinking that one generally wants a QUICKER reaction when theyre met with a tricky road situation, and started reading the ad backwards.

anyway, i revert back to my first criticism, the punchline, "me neither" is pretty boring, could be funner, wittier.
(still a lovely campaign though)"

certaintly
Activity Score 3984
NZ's picture

I think the people criticizing this ad don't get the point. Only the first strip is supposed to be funny. The others are not because the character had additional 3 secs to come up with an answer that doesn't screw him up.

NZ
Activity Score 15
Copywriter
certaintly's picture

i dont see anyone really criticizing it.
in fact, im the only one.
and it's more just a suggestion than a full-on criticism.

it works as it is, but it could be funnier if the thought-out response was clever in some way. (and yes i get that it doesnt have to be. it just has to be good enough to avoid a "tragedy" - it would just be better if it were)

certaintly
Activity Score 3984
punit.rathor's picture

good

punit.rathor
Activity Score 230
Art Director at Advertising Agency
rmkida's picture

Great concept and illustration! Funny ad, too.

rmkida
Activity Score 369
Art Director |

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