Rock

Campaign
Agency Network: 
Published/Aired: 
June 2010
Volkswagen:  Rock

Description

Print advertisement created by DDB, Germany for Volkswagen, within the category: Automotive.

Caption

More brainstorming for us, less danger for you.
Five star safety rating. The Golf.

Advertising Agency: DDB, Düsseldorf, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Director: Eric Schoeffler
Creative Directors: Oliver Kapusta, Alexander Reiss
Copywriter: Mihai Botarel
Art Buyer: Anette Gruetter
Art Director: Dan Strasser
Illustrator: The Scope
Photographers: Fotograf Patrick Frischknecht, Okapia/Maground/Getty/Goodstock
Advertiser's Supervisors: Hartmut Seeger, Veronika Ziegaus, Luca De Meo
Account Managers: Silke Lagodny, Marie-Louise Jakob
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Highest Rated

Guest's picture

This is the best of the three, but they are clearly ads for ad people, not real people. No comparison to the old Volvo, "Live fast. Die old." ads.

Guest
Jupiter's picture

5 star yeah!!!

Jupiter
Activity Score 547
Artifarty |

commenting just to gather more pencils:-)

Adrien01's picture

Kind of ....Nice!??

Adrien01
Activity Score 20
Copywriter at Crea Genève
jponino's picture

this one's the better, but they search to far for a simple idea for me

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
Guest's picture

Well ... it's the first time I don't really get an ad campaign ... sooo ... what's with the trash bins?

Guest
pez's picture

Ok, but i don't know if it deserves a Lion...

pez
Activity Score 1804
Creative Director
Guest's picture

This is the best of the three, but they are clearly ads for ad people, not real people. No comparison to the old Volvo, "Live fast. Die old." ads.

Guest
MJStinson77's picture

Better than the coffee and Chinese takeout version, but I'm not loving it.

MJStinson77
Activity Score 601
Copywriter at Erwin-Penland |

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

Guest's picture

I like the picture, but the idea is kind of straight-forward and could have been simplified.

Guest
rolling.stone's picture

good campaign

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

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~ Quite obviously, I have gathered no moss ! ~

Guest's picture

i get it, nice but for some reason i can still picture myself crashing with all of this, even with the "protection" i think it needs another turn.... good visuals though

Guest
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