Agency Network: 
December 2009
Volkswagen:  Roadrunner
Volkswagen Print Ad -  Roadrunner

Also From This Campaign 2


Advertising Agency: La Mesa, Santiago, Chile

Print advertisement created by La Mesa, Chile for Volkswagen, within the category: Automotive.

Regional Executive Creative Director: Sebastian Katz
Creative Group Head / Copywriter: Raul Torres
Art Director: Cristián Guerrero
Copywriter: Claudio Díaz
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bobby666's picture

sorry buddies. did not get it. can someone please transalte the copy in english.

Activity Score 1462
RMG Connect, India
KESHAV's picture

me too

Activity Score 149
Creative Director at rediffusion-yr
Publiz's picture

I Don't understand even if the illustration and graphics are wonderful.

Activity Score 115

Inspiration graphique et publicité créative : Publiz

Tipsy_Gypsy's picture

maybe it means the fella that chases the roadrunner got himself that car, thus the roadrunner doesn't run anymore and now he's a fat bird

Activity Score 46
Canterbury University
Prof's picture

"thats all folks" thats what the line says

but the concept is still wtf, and the illustrations make me feel like im watching some very trashy nikelodeon cartoon.

Activity Score 1449
Copywriter |

Quite really.

the_lizard_king's picture

ITs just tht these cartoon characters ... Roadrunner and speedy are really fast and no one can ever catch them. N our "Hero" Volkswagen golf GTI is giving them a run at their own game. Thats the ad according to me. Good thought. N nice execution. I like it!

Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

alexander_bickov's picture

Roadrunner no longer running :)

Activity Score 3281
nemesis's picture

these are very very bad...

Activity Score 767
Creative Director
maxiiphemmy's picture

i just don't UNDERSTAND!!!!!!!!!!!!!

Activity Score 57
silvi's picture

Bad copy. bad idea. Good ilustration.

Activity Score 4170
bad astronaut's picture

I'm guessing the cartoon icons are feeling depressed because they are no longer the fastest things on animation paper. It doesn't feel like an ad, I wonder what's VW's justification for okaying this ad.

bad astronaut
Activity Score 544
satrianee's picture

this campaign could be a very tricky exam question at the academy... if you are a mean professor.

Activity Score 3748
satrianee's picture

this campaign could be a very tricky exam question at the academy... if you are a mean professor.

Activity Score 3748
Migzter13's picture

argh... couldn't get it. Does it mean the car's fast enough to make quick looney tunes characters obsolete?

Activity Score 973
Graphic Designer at De La Salle University, Manila |

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

mark3r's picture

This ad makes no sense. 4 stars for illustration. Waste of art.

Activity Score 1949
Art Director at Scout
willy wonka's picture

Bad idea, excellent ilustration

willy wonka
Activity Score 137
evikRAM's picture

goog illustration.
dont understand theame..

Activity Score 349
Administrative |

!! जय श्रीराम !!

Foxley's picture

"Eso es todo amigos" means "That's all, folks" ... I think it's kinda comparison - roadrunner looks like this, next to Golf... i might be wrong, execution is really cool, but idea not very clever...

Activity Score 3
hari.'s picture

wile. e. coyote got himself a brand new VW Golf GTI

Activity Score 375
Copywriter at S&S |

Thats Some Bad Hat, Harry

Blashyrkh's picture

Roadrunner doesn't run on the road anymore because there is a Golf GTI around occupying the road.

Anyway this doesn't show any benefit from the car. Saved by the illustration.

Activity Score 32890
Art Director
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