Road, 2

Campaign
Agency Network: 
Published/Aired: 
October 2008
Volkswagen:  Road, 2
Volkswagen Print Ad -  Road, 2

Also From This Campaign 2

Description

Print advertisement created by DDB, Italy for Volkswagen, within the category: Automotive.

Caption

Don't trust the road in winter. Volkswagen snow tire service.

Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Director: Aureliano Fontana
Copywriter: Bruno Vohwinkel
Photographer: Pixelway / Corbis
Log in to post comments

Highest Rated

floydeepurple's picture

nice & simple.
it's one of those which you get it if you get it and you don't if you don't.

floydeepurple
Activity Score 349
Copywriter
jsantanaxp's picture

another ad for italians.

-------------------------------------------
http://comunique9.blogspot.com

jsantanaxp
Activity Score 401
Other |

-------------------------------------------
http://www.comunique9.com.br

germamil's picture

infatti è molto selettiva...
è una questione di associazione mentale...se ce l'hai puoi caprila, se non ce l'hai....questo è il vero problema!

translate

it is very selective ... a question of mental association of us ... and you understand if you've got that, or do not if you haven't got...that's a great problem!

germamil
Activity Score 28
art director
theanc's picture

Don't think this one fits that category. This is perfectly clear. And it's a good one.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2778
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

SeanMartin's picture

A lesser CD and AD would have tried to put some cute hidden message in the ice, but these folks widely resisted. Makes a strong point and sells a primary feature of the car in the process. Good work.

SeanMartin
luispiter's picture
luispiter
Activity Score 2746
comunication
Wordnerd's picture

yep, good campaign and good execution. not too obvious and not too subtle

Wordnerd
Activity Score 6620
Copywriter
Listzr67's picture
Listzr67
SeanMartin's picture

Uh, right. Sure. Whatever you say.

SeanMartin
Bye's picture

Visually this has been totally exhausted.

Bye
Activity Score 1464
Guest commenter's picture

Just wondering why it's a passing lane when the road is very curvy. Other then that, it's nice.

Guest commenter
NatalieM's picture

Ah, tricky!

NatalieM
Activity Score 1681
Topolewski |

-Natalie
http://www.nataliemarion.com

ziad hamdan's picture

smart campaign, like it

ziad hamdan
Activity Score 45
Creative Director |

ziad hamdan
www.ziadhamdan.spaces.live.com

floydeepurple's picture

nice & simple.
it's one of those which you get it if you get it and you don't if you don't.

floydeepurple
Activity Score 349
Copywriter
Patrizio's picture

This works even better for «Don't drink and drive» campaigns. As done here a few years ago:

http://osocio.org/images/uploads/road-cross-gr.jpg

Patrizio
Activity Score 172
Copywriter
BOOBJOB LOOBCANNON's picture

Ah, I think this works to a certain extent but it's so dull that it will be instantly forgotten.

BOOBJOB LOOBCANNON
Activity Score 1818
Other |

We're going to need more lube.

godma's picture

nothing is new no more....i say nice, weldone

godma
Activity Score 6
art director
Ivancette's picture

DONE DONE DONE DONE. ladris!

El que sabe, sabe arte. El que no, es redactor.

Ivancette
Activity Score 153
Copy Eje Publicitaria |

El que sabe, sabe arte. El que no, es redactor.

Danilo's picture

I don't get it.

Danilo
Activity Score 52
Art Director |

Danilo Dick Farah
http://www.danilodickfarah.com/

Advertisement
Featured Content

Latest Collections

Advertisement