Road, 1

Campaign
Agency Network: 
Published/Aired: 
October 2008
Volkswagen:  Road, 1
Volkswagen Print Ad -  Road, 1

Also From This Campaign 2

Description

Print advertisement created by DDB, Italy for Volkswagen, within the category: Automotive.

Caption

Don't trust the road in winter. Volkswagen snow tire service.

Advertising Agency: DDB Milan, Italy
Creative Director: Vicky Gitto
Art Director: Aureliano Fontana
Copywriter: Bruno Vohwinkel
Photographer: Pixelway / Corbis
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n8's picture

Is it intentionally bad photo, or what?

n8
Activity Score 29
Creative designer/3d Artist |

n8/create

mark3r's picture

True.. u can even see the pixel brake-up. But the Ad works.

mark3r
Activity Score 1921
Art Director at Scout
luispiter's picture

http://mimundoenotromundo.blogspot.com/

very good... congratulation... nice

luispiter
Activity Score 2746
comunication
Guest commenter's picture

Good for drink and drive, not for tires.

Guest commenter
Siyar Demircan's picture

:) i used this idea for a "don't drink & drive" campaign three years ago in turkiye.

Siyar Demircan
Peter66's picture

I like!!! Good work.

Peter66
Activity Score 716
john doe's picture

First I thought it was for an offroader...

john doe
Activity Score 1569
Art Director
Rafael Lago's picture

I made it for an offroad 4 years ago.

Rafael Lago
Activity Score 32
NovaS/B
capywriter's picture

good and simple idea

capywriter
Activity Score 5453
Copywriter at Freelance
Evandro lima's picture

Well done Vichy...I love it. Quite simple and subtil.

Evandro lima
Activity Score 140
Copywriter at Creative Director in a Hot-shot- ideas -for -life
kurtberengeiger's picture

This one is ok, but the other is much better. Nice stuff.

kurtberengeiger
Activity Score 7307
Copywriter
Guest commenter's picture

so, the road points to the forest? interesting!!!!!

Guest commenter
Guest commenter's picture

These are both great. They could just use a bit better crafting.

Guest commenter
iT-iS-i's picture

And a better line. Shweet stuff nonetheless...

Bath yourself in gold-dust then i'll believe you're filthy rich.

iT-iS-i
Activity Score 1717
Copywriter |

:: Put your ears against the ground so i can walk over what you heard::

kurtberengeiger's picture

I was hoping that the line was just lost in translation.

kurtberengeiger
Activity Score 7307
Copywriter
Guest commenter's picture

well done!!!!

Guest commenter
keddy's picture

Great!

keddy
Activity Score 122
Copywriter at www.desimad.com |

http://doodlewack.blogspot.com/

petr's picture

Don't get.
It looks like the sign is wrong.

petr
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