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Right size for your needs, Cans

Campaign
Agency Network: 
Published/Aired: 
November 2010
Volkswagen:  Right size for your needs, Cans

Description

Print advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Caption

Volkswagen Trucks
The right size for your needs.

Advertising Agency: Almap BBDO, São Paulo, Brazil
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches
Copywriter: Marco Giannelli (Pernil)
Art Directors: André Gola, Luiz Sanches, Julio Andery
Account Directors: Fernão Cosi, Filipe Bartholomeu, Camila Figueiredo
MAN Latin America marketing team: Ian Fadel, Ricardo Barion, Ana Maria Oliveira
Photographer: Mario Daloia
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jackmancer2017's picture

This would make an awesome DM as well! I love it. We've seen some creative VW truck ads before but this is spot on again. Simple, relevant and memorable. Love it.

jackmancer2017
gioborde's picture

I agree with jackmancer that this would make a pretty nice DM, but as a print I think Its not strong enough

gioborde
Activity Score 1385
Art Director at LEO BURNETT |

GiBo

jasonP's picture

I wanna get one. Where can I get it?

jasonP
Activity Score 222
Raffles Design Institute
S.tefan's picture

Great idee! Love it!

S.tefan
Activity Score 117
Willem de Kooning Academy |

http://www.stefanapswoude.nl

byzade's picture

agreed

byzade
Activity Score 129
tytpol's picture

Clear. Smart. Like usually.

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

Guest's picture

nice ad

Guest
agatur's picture

disagree

agatur
Activity Score 78

view my blogs : Evden eve nakliyatEv Taşıma *  

Guest's picture

Don't get it. Does this mean the size of the truck is adjustable? How do the units on the ruler relate to the actual storage capacity?

Guest
Guest's picture

Is this ad saying the truck length is adjustable? IF so it's not very clear.

Guest
Guest's picture

There's a truck for every kind of business.

Guest
Guest's picture

haters be hate'in!

Guest
pitted prunes's picture

love these

pitted prunes
Activity Score 216
85TEN25's picture

on point

85TEN25
Activity Score 13
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