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Reflection

Agency Network: 
Published/Aired: 
March 2011
Volkswagen Print Ad -  Reflection

Description

Print advertisement created by DDB, Denmark for Volkswagen, within the category: Automotive.

Caption

The original Golf. Now even more original.

Advertising Agency: DDB, Copenhagen, Denmark
Creative Director: Jesper Schmidt
Art Directors / Copywriters: Mikkel Møller / Jesper Schmidt
Photo retouch: BimC / Werkstette
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Magood's picture

Quite good, I think...

Magood
Activity Score 125
Copywriter
gioborde's picture

Im sorry, im not getting it

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

YJ's picture

The car is the new Golf. The shadow is the original Golf. I'm guessing VW is telling us they are getting back to the Golf's roots.

YJ
Activity Score 376
Art Director
gioborde's picture

Got it, thnx YJ

gioborde
Activity Score 1387
Art Director at LEO BURNETT |

GiBo

AdBuzzer's picture

Simple and to the point - clever visual, but the copy could be better.

AdBuzzer
Activity Score 1174
Marketing Manager |

http://adbuzzer.wordpress.com

boonq's picture

"Now even more original"

the copy should be shorter

boonq
Activity Score 2
Malaysia
papa_action's picture

@ boonq: How shorter could it be without losing the impact of the message? What would you have written?

papa_action
Activity Score 34
Copywriter at M&C Saatchi Abel
papa_action's picture

@ boonq: How shorter could it be without losing the impact of the message? What would you have written?

papa_action
Activity Score 34
Copywriter at M&C Saatchi Abel
papa_action's picture

Digging the ad

papa_action
Activity Score 34
Copywriter at M&C Saatchi Abel
Kwaku The Cowboy's picture

Love the copy more though the whole is cool.

Kwaku The Cowboy
Activity Score 71
Copywriter at NBG Roman Advertising
tutsi kimiyancek's picture

old golf's wheels are not good...

tutsi kimiyancek
Activity Score 6
Publicis Yorum / Turkey
Oblabla's picture

what if you don't like the roots of golf? :)
But still, i like the pic and the copy though

Oblabla
Activity Score 298
copywriting trainee at Reputation/Publicis/Leo Burnett Copenhagen |

Oblabla.wordpress.com

rephlex's picture

well done

rephlex
Activity Score 64
Creative Director |

aphex

Bacon Face's picture

nicely done

Bacon Face
Activity Score 107
dadada's picture

not enough engaging as visual

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Glut's picture

boring

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
Beamen's picture

Nice idea but the realisation is awful!

The license plates are not even the same!!!!! Lame...

Beamen
Activity Score 225
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