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Rearview cinema

Agency Network: 
Published/Aired: 
July 2009
Volkswagen:  Rearview cinema
Volkswagen Print Ad -  Rearview cinema

Description

Print advertisement created by TRY, Norway for Volkswagen, within the category: Automotive.

Caption

New Volkswagen Golf with rearview camera.

Advertising Agency: TRY, Oslo, Norway
Creative Directors: Thorbjørn Ruud
Art Director: Thorbjørn Ruud
Copywriter: Petter Bryde
Illustrator: Thomas Bråten
Photographer: Amanda Hall
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Guest's picture

Sorry?

Guest
Blashyrkh's picture

The problem is, the dog is smarter than rear view camera, and faster than the driver.

Blashyrkh
Activity Score 32890
Art Director
Guest's picture

No, the problem is why show, what you write?

Guest
GMD10's picture

There is a difference between a safety feature and a fully pimped out entertainment system.

Think this is too much about showing off Photoshop skills than talking about a good car deal.

The benefit (rear view) allows for better ideas I think.

GMD10
Activity Score 142
Copywriter at ALWAYS ON THE MOVE GIVE ME A CALL
Guest's picture

Nice photography and editing

Guest
alexander_bickov's picture

Nice art direction

alexander_bickov
Activity Score 3281
Guest's picture

I had a laugh. You others go to photoshopwank.com

Guest
AmigoInvisible's picture

Art direction is spot-on for this execution. The idea is funny, and I think that this is a good way of showing the benefit.

Good job!

AmigoInvisible
Activity Score 195
everartz's picture

kindda funny and a good photo but im not sure about the idea it self..

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

This is complete waste of time... sorry!

Guest
jorj's picture

nice and done.

jorj
Activity Score 638
Art Director at Senior Art Director
Guest's picture

nice and done jorj???? well show us where its done name the campaign where you think you saw this idea b4 or put a link, or when you envy an idea because you cannot comeup with somthing like it then its done??? grow up people, who didnt understand the idea then im sorry he should head straight back to college and take some advertising courses, who thinks the idea is not good then hehehehehe poor you man pooor you.....

Guest
jorj's picture

http://adsoftheworld.com/media/print/volkswagen_rearview_camera

same agency, same persons oh my god, they also stole the name of the agency and the staff.!!!
by the way i need u to check my water images, and i need ur opinion.

jorj
Activity Score 638
Art Director at Senior Art Director
In1dmag's picture

lame idea and awesome execution

In1dmag
Activity Score 78
Grace Bastien's picture

Agree with GMD10. Great art.... but idea needs refining.

Grace Bastien
Guest's picture

Why did they use the Chicago Theater?

Guest
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