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Rearview camera

Agency Network: 
Published/Aired: 
March 2009
Volkswagen:  Rearview camera
Volkswagen Print Ad -  Rearview camera

Description

Photographer: G.I.

Print advertisement created by TRY, Norway for Volkswagen, within the category: Automotive.

Caption

New Volkswagen Golf with rearview camera.

Advertising Agency: Try Reklamebyra, Oslo, Norway
Creative Directors: Thorbjorn Ruud
Art Director: Thorbjorn Ruud
Copywriter: Petter Bryde
Photo Retouch: Ole Jakob Skattum
Mac: Thomas Brathen
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Guest's picture

vw thinks they are the best
go to hell!
mercedes benz rules!

Guest
LeeHarvey's picture

Still here, mercedes-moron? I think this is a funny ad, like many Volkswagen ads (not all). And I don't give a #*+^ what you think.

LeeHarvey
Activity Score 3045
Creative Director
icanthink's picture

whats wrong with you????

icanthink
Activity Score 270
Creative Director
ivan's picture

Mostly, we're not discussing the product value. We're usually discussing the power of the communication.

ivan
Activity Score 12
Creative Director at Ads of the World
Guest's picture

wow, intelligent comment!

Guest
Guest's picture

With such ruling power, i wonder why Mercedes doesnt have the rear view camera?

Guest
NastyJester's picture

Nice ad. Would like to see more of these.

NastyJester
Activity Score 740
Copywriter
Guest's picture

isnt that a tricycle? apart from that, it´s a bit complicated innit?

Guest
Guest's picture

Mercedes-Benz has had a rearview camera for years on the S-Class.

Guest
Guest's picture

No doubt, and it's the same segment model as VW Golf, innit?

Guest
mattattaxx's picture

uh no, the golf and the s-class are considerably different price wise and classwise.

mattattaxx
Activity Score 273
SNAP Newspaper Group
Duckman's picture

Reminds me "as seen on tv" capaign, which is much (!) better in my opinion.

http://www.coolmarketingthoughts.com/2006/06/30/toyota-rear-view-camera/

Duckman
Activity Score 520
Art Director at Saatchi & Saatchi |

_____________________________________________________
Trifles make perfection, and perfection is no trifle.

DarkSide's picture

Thought the same.
Its a good ad but not very original

DarkSide
Activity Score 1066
Other
john doe's picture

nice one. i like it.

john doe
Activity Score 1571
Art Director
Guest's picture

to difficult and it just isn't it. sorry.

Guest
Guest's picture

Primero la hicieron en Australia para toyota, luego la copiaron en méxico para ford y ahora otra vez, basta

Guest
Ozric's picture

I like it. Different approach.

Ozric
Activity Score 4043
Copywriter
inset killer's picture

oh oh...

inset killer
Activity Score 20
Art Director
Guest's picture

VW, Mercedes,BMW,Citroen,Ford...who cares? We judging only ideas !!!!!

Guest
Guest's picture

Simple, effective, easy to turn into a mini-campaign (ie. "Now showing Dog Chasing Ball..") I like it. Maybe if the brake lights were on? Something to show the benefit in a more powerful way.. Kid looks like he's made of plastic, but no worries.

Guest
Guest's picture

a kid, playing in the dark, on the street, in a street where there's a huge theatre.
not very good parenting I guess.

Guest
Guest's picture

Nice advertisment, but the title is rear view mirror, why there is no any introduction about rear view mirror. Sorry for my ignorance

Guest
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