Razor-sharp handling
Description
Print advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.
Caption
Razor-sharp handling. The new Golf GTi Performance Pack.
Advertising Agency: Ogilvy & Mather, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Directors: Sergio Lacueva, Tseliso Rangaka
Art Director: Reijer van der Vlugt
Copywriter: Justin Osburn
Account Director: Stuart Randall
Retoucher: Gavin Haywood
Executive Creative Director: Chris Gotz
Creative Directors: Sergio Lacueva, Tseliso Rangaka
Art Director: Reijer van der Vlugt
Copywriter: Justin Osburn
Account Director: Stuart Randall
Retoucher: Gavin Haywood
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Sep 01, 2015 - 6:53T.
Wouldn't razor-sharp have left a way cleaner cut?
What's your ad telling the consumer?
Sep 01, 2015 - 9:02SmAsh
It's not clear what it is at first glance and that forces me, reluctantly, to read the copy and then I get it. But after getting it, I then turn my attention to why it doesn't look like a peel but rather some sort of loop-the-loop roller coaster thingy.
Good photoshop though...
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