Razor-sharp handling

Agency Network: 
Published/Aired: 
August 2015
Volkswagen:  Razor-sharp handling
Volkswagen Print Ad -  Razor-sharp handling

Description

Print advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Caption

Razor-sharp handling. The new Golf GTi Performance Pack.

Advertising Agency: Ogilvy & Mather, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Directors: Sergio Lacueva, Tseliso Rangaka
Art Director: Reijer van der Vlugt
Copywriter: Justin Osburn
Account Director: Stuart Randall
Retoucher: Gavin Haywood
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Highest Rated

MrPotatoHead's picture

Nice Art Dirction!

MrPotatoHead
Activity Score 558
Art Director
kleenex's picture

Photoshop work is nice.

kleenex
Activity Score 57873
Web Designer/Developer
damnson's picture

Eh...

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

T.'s picture

Wouldn't razor-sharp have left a way cleaner cut?

T.
Activity Score 1110

What's your ad telling the consumer?

SmAsh's picture

It's not clear what it is at first glance and that forces me, reluctantly, to read the copy and then I get it. But after getting it, I then turn my attention to why it doesn't look like a peel but rather some sort of loop-the-loop roller coaster thingy.

Good photoshop though...

SmAsh
Activity Score 671
ATV
artcurie's picture

nice craft

artcurie
Activity Score 363
Lions's picture

Nice!

Lions
Activity Score 39
MrPotatoHead's picture

Nice Art Dirction!

MrPotatoHead
Activity Score 558
Art Director
Culture's picture

Good Photoshop

Culture
Activity Score 978
Creative Director
cagkanyuksel's picture

Nice execution.

cagkanyuksel
Activity Score 592
Art Director
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