Pool

Campaign
Agency Network: 
Published/Aired: 
May 2011
Volkswagen:  Pool

Description

Print advertisement created by DDB, Australia for Volkswagen, within the category: Automotive.

Caption

The new Passat. Pleasure before business.

Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Dylan Harrison
Creative Director: Steve Wakelam
Art Directors: Steve Wakelam, Adam Ledbury
Copywriter: Karen Ferry

Planning Director: Nick Andrews

Managing Partner: Nicole Taylor

Senior Business Manager: Dave Murphy

Photography: Alan McFetridge

Art buyer: Bryson Holt

Photography Production House: The Kitchen

Retouching: Cream
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Highest Rated

dschwarz's picture

I like the idea but does this really sell the car?

dschwarz
Activity Score 18
School of Visual Arts
dschwarz's picture

I like the idea but does this really sell the car?

dschwarz
Activity Score 18
School of Visual Arts
dean viii's picture

no one stacks their clothes all neat.

dean viii
Activity Score 1686
Creative Director
shahidali's picture

I like the idea. execution is a bit weak and 'raw'. having said that, i don't think, a station-wagon shaped car can ever be associated with pleasure. its a truck. i hate that shape to be called a car.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

ace85le's picture

the cement floor right above the swimming pool doesn't give me the pleasurable feeling they proclaim. Concept is fine but can be done wayyy better.

ace85le
Activity Score 3935
Marketing Manager |

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Kriativity's picture

i like it yaar!

Kriativity
Activity Score 414
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