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Pizza

Campaign
Agency Network: 
Published/Aired: 
January 2009

Description

Print advertisement created by DDB, Germany for Volkswagen, within the category: Automotive.

Caption

An offroad car, not necessarily for offroad people.

Advertising Agency: DDB Berlin, Germany
Copywriters: Ricardo Wolff, Frederico Aramis
Art Directors: Gabriel Mattar, Izabella Cabral
Creative Director: Dennis May
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Chief Creative Office: Amir Kassaei
Photographer: Sven Schrader
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Highest Rated

Guest's picture

That's a good point you brought up...does VW have bike?

Guest
Guest's picture

so a vespa can make it as well to places the "offroad" car can go eh?!? ;)
otherwise nice campaign.

Guest
Guest's picture

I thought the same thing,

Guest
Guest's picture

That's a good point you brought up...does VW have bike?

Guest
elgrecones's picture

"not necessarily for offroad people"... he's like at the backyard of his home...

elgrecones
Activity Score 323
Creative Director at Designer/Creative Director/CEO Marketing
Guest's picture

I totally love the thought of this campaign, because it's so true. I mainly see wealthy houswifes driving with off-road cars to the supermarket... By the way, the first one is the weakest, the second one the best.

Guest
Guest's picture

LOVE this campaign! talks directly to my outdoorsy side - well done guys

Guest
LeeHarvey's picture

Very funny campaign! WELL EXECUTED TOO!

LeeHarvey
Activity Score 3045
Creative Director
Guest's picture

Goooood.

Guest
Guest's picture

CANNES

Guest
luispiter's picture

---
http://mimundoenotromundo.blogspot.com/

I find great ideas ... congratulations .. very good concept

luispiter
Activity Score 2756
comunication
ORISHAS76's picture

si bastante buena!!!

ORISHAS76
Activity Score 344
Jet Propulsion Lab's picture

Much-trodden territory, in terms of advertising concept. Not anything remotely novel or original, (XYZ. For non-XYZ people.) but still gets the job done pretty well. Just like a good ol' regular slice of pepperoni pizza. Nothing fancy, nothing new...

Jet Propulsion Lab
Activity Score 10679
Copywriter
Crisp One's picture

fo sho

Crisp One
Activity Score 2005
Other at New York
bompa's picture

I agree with Jet Propulsion Lab but I still like it. Nice campaign

bompa
Activity Score 318
Copywriter
Abhisek Roy's picture

Nice thought and execution. Thumbs Up!

Abhisek Roy
Activity Score 16
Twohmp Communications Pvt. Ltd.
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