People’s car

Agency Network: 
Published/Aired: 
September 2008
Volkswagen:  People’s car
Volkswagen Print Ad -  People’s car

Description

Note: Unofficial student ad.

Print advertisement created by PLP, Italy for Volkswagen, within the category: Automotive.

Advertising Agency: PLP Advertising, Milan, Italy
Creative Director: Mario Bianchi
Art Director: Stefano Rossi
Copywriter: Paolo Verdi
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Crisp One's picture

the headless peoples car

Crisp One
Activity Score 2005
Other at New York
Guest commenter's picture

lol

Guest commenter
LeeHarvey's picture

LMAO!

LeeHarvey
Activity Score 3043
Creative Director
Guest commenter's picture

lame

Guest commenter
Guest commenter's picture

Stupid joke.
And fake.

Guest commenter
doc's k's picture

Too bad :(

doc's k
Causator's picture

Mamonas Assassinas?

Causator
Guest commenter's picture

Daniel San's Car

Guest commenter
Treat me as a guest.'s picture

When I first saw this ad, I thought maybe it was a tacky/spoof ad. Then when I seen Volkswagen listed as the client, I asked myself: "Where's the head?" Come to think of it, I believe that the lack of a head makes it seem more 'unisex' to me.

Treat me as a guest.
Guest commenter's picture

http://img385.imageshack.us/img385/1484/mamonasassassinas199503rickjk6...

Walking in the dark
Now there's just some cookies
Which is not for you, I know it's not
I just can't explain, it melts in my mouth
Dying to me now is popcorn

Can't you understand?
Can't you understand, boy?
So, shake your head
So, shake your head, sucker!

Walking in the dark
Now there's just some cookies
Which is not for you, I know it's not
I just can't explain, it melts in my mouth
Dying to me now is popcorn

Can't you understand?
Can't you understand, boy?
So, shake your head
So, shake your head, sucker!
No!
So, shake your head, sucker!

No more ideas!
No more ideas!
It's over!

Guest commenter
brenoamaro's picture

hahahahahaahahaha

Mamonas é ducaralho!!!

brenoamaro
Activity Score 37
Copywriter/Redator
DubDeuce's picture

Whoa. I thought it was the car for robots. This ad taught me a lot.

DubDeuce
Guest commenter's picture
Guest commenter
STRTLRS's picture

If this were real, they would have used the actual Volkswagen logo. It's a fake. Oh, it's bad too.

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

Guest007's picture

and it is not even the VW type either. As spoof as mc cains chances to win

Guest007
Roger Daly's picture

Mi dispiace. :(

Roger Daly
Activity Score 355
Big Friendly Monster 822's picture

Really Bad...It's not even a VW logo and more over this ad with an actual VW logo has already been done before. And with your copy stating people's car, there's nothing to it which entices in regards to VW cars..eg: it could be safety or etc. Is it just trying to be forcefully creatively clever for the sake of it? Got to think further guys and don't force it..

Big Friendly Mo...
Activity Score 159
Art Director
Guest commenter's picture

Volkswagen is people's car in German.

Guest commenter
Guest commenter's picture

Copied excatly the same

Guest commenter
Adaddicted's picture

For me its a toilet sign for Batman, Superman and Phantom ; )

Adaddicted
Activity Score 3431
Art Director |

withalltherespects

Scam Detector's picture

Haven't we recently seen a lot of Volkwagen ads coming from DDB Milan?

Meaning this is SCAM.

Why is this allowed on this site? This should be in the discussion section for student work.

Scam Detector
Activity Score 1048
General Manager
Scam Detector's picture

Haven't we recently seen a lot of Volkwagen ads coming from DDB Milan?

Meaning this is SCAM.

Why is this allowed on this site? This should be in the discussion section for student work.

Scam Detector
Activity Score 1048
General Manager
Osama Nofal's picture

anti Volks campaign!!

Osama Nofal
Activity Score 211
Graphic Designer at Design Executive Officer at Emarat Misr Petroleum Products |

learning / entertaining

Kateter's picture

cannes lion, 1998.

Kateter
Activity Score 2029
Copywriter
Guest commenter's picture

ehi ragazzi, se fate le campagne finte state attenti almeno a farle su prodotti che avete, lo sanno tutti che VW è della DDB...

Guest commenter
otto54's picture

Aggiungo una cosa, okkio che se si scopre chi sono i due nomi finti per queste cose si passano i guai...

otto54
Activity Score 381
Art Director |

----------------------------
Advertising pass, pasta remain...

Guest commenter's picture

Vichi, smettila di giocare. Torna a lavorare e tira fuori una bella idea della madonna.

Guest commenter
Guest commenter's picture

done before.

Guest commenter
henry66's picture

Mi sembra un modo originale e intelligente di sfottere la DDB e le sue brutte campagne.
Bravi ragazzi, chiunque voi siate.

henry66
otto54's picture

mmmmm è una lettura interessante, ma mi sa troppo intelligente.
trovo comunque questo caso un ottimo esempio di quanto ci si può fidare dei blog e di chi vi posta sia campagne che commenti...

--

otto54
Activity Score 381
Art Director |

----------------------------
Advertising pass, pasta remain...

Marcus Valls's picture

The same idea of the "Mamonas Assassinas" CD label, recording in 1996 (Brazil)

http://img385.imageshack.us/img385/1484/mamonasassassinas199503rickjk6...

Done.

Marcus Valls
Guest commenter's picture

student work.

Guest commenter
Guest commenter's picture

lol, vw, the headless peoples car.

thats the money:-)

Guest commenter
m.pancaldi's picture

This ad makes me wanna sell my Polo...

m.pancaldi
Activity Score 50
Copywriter
minimaloid's picture

This looks like a Campaign from BMW (if you get my meaning....)

minimaloid
Activity Score 123
University of Barcelona - Advertising and PR
EL FEÑA's picture

oo la weá mala loco!

EL FEÑA
Gimmi Ghione's picture

Mamma mia quanta gente che sta male in Italia! Continuate a divertirvi mentre chi cercate di screditare continua a farvelo nero.
Buon week end.

Gimmi Ghione
Guest commenter's picture

Ecco, la solita caduta di stile... poi ci lamentiamo che all'estero ci fanno il culo, non accettiamo le critiche e siamo convinti di essere i più bravi sulla piazza... forse dovremmo fare più mea culpa e tornare a studiare invece di pensare di avere imparato tutto...

Guest commenter
manugon's picture

Look like student work

manugon
Activity Score 142
burocreativo
®'s picture

this looks like the icon for the men's WC! where you get decapitated!

®
Activity Score 131
Art Director
Guest's picture

How about: Volkswagen. Get Ahead. (sorry, I couldn't resist)

Guest
Blair Semenoff's picture

Now that comments funny

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

worst ad ever...you'llget better logos at brandsoftheworld.com...

Guest
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