Pee in the pants, Tattoo

Campaign
Agency Network: 
Published/Aired: 
November 2009
Volkswagen:  Pee in the pants, Tattoo

Description

Print advertisement created by BIG, China for Volkswagen, within the category: Automotive.

Caption

It will go fast

Advertising Agency: BIG Advertising, Beijing, China
Creative Director: Jun Zhang
Art Director: Tao Meng
Copywriter: Yang Yu
Illustrators: Zhigang Li, Xiaoming Cheng
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Highest Rated

Guest's picture

Peeing in pants comes due to gross fear and uncertainity. In this case, peeing in my pants means am not sure of the car's safety capability and also unsure of the braking system, shock absorbers, steering transmission, among others.

All these would give me a reason to run for my dear life and avoid this VW as much as I can.

Very poor concept. Dull!

Guest
tirthomitro's picture

GROSS from VW...
unbelievably ugly and bereft of any idea!
this is the first time i have been so disappointed by a VW ad.

tirthomitro
Activity Score 2724
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Nidal Almohtadi's picture

YOU ARE RIGHT...

Nidal Almohtadi
Activity Score 19
Art Director at Art Director in HORIZON DRAFTFCB jeddah
satrianee's picture

we would keep getting on cliches if we don't change the way of thinking and accustomed behavior. Bodily fluids are not disgusting. They are real. And this is the image of a real expression.

Disturbing? Yes!!!... And disturbance is the most effective way of attraction.

satrianee
Activity Score 3734
Favete's picture

Showing this image is a cliches too. I've seen this kind of "ideas" before. The only thing, and why do i agree with the guys, is i've never thought VW would use it.

Favete
Activity Score 365
Consorcio Publicitario - Dir. Creativo |

--------------------------------------
Change it, change it now coz they will tomorrow.

lucdesaulniers's picture

What do you smoke?

lucdesaulniers
Activity Score 1125
Ad_Man's picture

Yes, i agree this is a cliche.
O, wait you were talking about something else.
I was talking about the ad. It is an 80's cliche.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

Wordnerd's picture

crap. idea is not bad, but there are more elegant ways to show 'tough guys in fear' than pissed pants

Wordnerd
Activity Score 6620
Copywriter
Guest's picture

Peeing in pants comes due to gross fear and uncertainity. In this case, peeing in my pants means am not sure of the car's safety capability and also unsure of the braking system, shock absorbers, steering transmission, among others.

All these would give me a reason to run for my dear life and avoid this VW as much as I can.

Very poor concept. Dull!

Guest
firebug's picture

bad

firebug
Activity Score 1105
chinaski's picture

good. the tone of the message is also cool, daring and harsh.

chinaski
Activity Score 951
Copywriter
silvi's picture

This message means car is not safe at all. Wrong wrong concept, boys.

silvi
Activity Score 4134
Copywriter
tantcx's picture

This concept is a negative reflection for the brand. It is quite disturbing, perhaps this is for the people who like this fetish.

tantcx
Activity Score 16
Graphic Designer
xishanzi's picture

very bad

xishanzi
Activity Score 34
china
Guest's picture

maybe a copy like "The new GTI Collection" would be smartest

Guest
JobstVonHeintze's picture

I also don't believe those ad's has actually been used or approved by Volkswagen. From my own working experience with them in Germany presenting such crap would lead to beeing immediately thrown out of the meeting. Nevertheless, the old Pirelli claim comes to mind as an alternative: "Power is nothing without control"....

JobstVonHeintze
Activity Score 65
Photographer
theanc's picture

Is this serious?

theanc
Activity Score 2778
Art Director at Grey Brazil |

http://www.augustocorreia.com.br

Guest's picture

I can't believe a client approved this, especially in China where 'face' is so important. So I am calling 'shenanigans'! Or scam.

Guest
second_creator's picture

sucks

second_creator
Activity Score 752
Copywriter |

copywriter

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