Parachute

Campaign
Agency Network: 
Published/Aired: 
July 2010
Volkswagen:  Parachute

Description

Print advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Caption

Which one would you buy?
Volkswagen original parts. Worth every penny.

Advertising Agency: AlmapBBDO, Sao Paulo, Brazil
Art Director: Andre Gola
Copywriter: Andre Godoi
Log in to post comments
Guest's picture

If they're exactly the same, I'd go for the less expensive one. But since I'm trusting my life to it, I'm almost wondering if the more expensive one is the way to go... With that said, which one is volkswagen?

Guest
Guest's picture

i was wondering the same thing

Guest
jbuckingham's picture

Great

jbuckingham
Activity Score 913
Guest's picture

Could you explain it for me?

Guest
Guest's picture

I didnt get it...

Guest
Guest's picture

was really surprised that his hasn't been awarded in cannes!

Guest
Guest's picture

I like the idea but. Don’t you think that it would be better if de cheapest one showed some cheap, small differences?

I mean, if it’s the same product i would go for the cheapest.

Guest
Guest's picture

I agree with you! The image is duplicated and it leaves me wanting to purchase the cheaper product. In this case, both parachutes seem to open and look to have no tears so I don't see the problem. I know that Almap has its fanbase, but c'mon.

Guest
Guest's picture

That´s the point, to look similar: LIke the car ´s part. They look all the same to me.
Great JOB!!

Guest
Guest's picture

We're told to treat out audience with intelligence.
Some of you make me wonder why.

Guest
SAM75's picture

That is the exact point of the ad. If there is completely no difference between the aspect of two parts, one original and the other cheap and - maybe - fake, who will risk his/her LIFE to buy the cheaper?

I like the concept.

SAM75
Activity Score 220
Robwanali's picture

simple and effective. thumbs up to fresh thoughts

Robwanali
Activity Score 130
Creative Director at Insight Media |

love what you do and do what you love

Guest's picture

i like.

Guest
Guest's picture

I can see what they have tried to do. It works in one way but then doesn't. It's almost like one of those optical illusion paintings where it's one drawing that has two images in it. By the reaction of the comments it's not just me who isn't completely sold. It's not flawless. I'm out!

Guest
Guest's picture

this is based on the assumption that the more expensive something is, the better the quality is. However, this isnt always true.

Guest
Guest's picture

I love it! Great idea! Simple and effective.

Guest
jponino's picture

what's creative their?
i don't get how people can like it, this coming from the ages, isn'it?
i mean, two same things and one's cheaper, with THAT line???
for me that really really sucks

jponino
Activity Score 581
Copywriter at ISCOM, copywriter and art director
Prime83's picture

Love this work.

Prime83
Activity Score 489
Creative Director at Huella Publicidad
cef's picture

cheaper might be better...
and it says VW parts are always expensive...

cef
Activity Score 505
Copywriter
Guest's picture

Which one is the volks?
are you telling that there are other same cars?

Guest
Ed Rapport's picture

Is cheaper good in this ad campaign... both parachutes look exactly the same so, if price is the factor, I would opt for the lower priced one instead. Especially in today's economy..

Ed Rapport
Activity Score 712
Copywriter at Bookshop Ads - Advertising Portfolio Workshop - Copywriting
tiktak's picture

Simply great.

tiktak
Activity Score 106
Advertisement
Featured Content

Latest Collections

Advertisement