No exit sign

Campaign
Agency Network: 
Published/Aired: 
February 2010
Volkswagen:  No exit sign

Description

Print advertisement created by Havas, Canada for Volkswagen, within the category: Automotive.

Caption

Nobody knows your car better.
No matter how long they spend with it.
VolkswagenOriginal
Parts. Service. Accessories.

Advertising Agency: Palm + Havas, Canada
Creative Director: Pascal De Decker
Copywriter: Stuart Macmillan
Art director: Tony Hird, Etienne Bessette
Account Executive: George Barbas
Production: Gabrielle Lamarche
Photographer: Martin Girard (Shoot Studio)
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bobby666's picture

nothing great but good.

bobby666
Activity Score 1462
RMG Connect, India
ek kanya's picture

?

ek kanya
Activity Score 814

am an advertising junkie | read my flog at http://www.desicreative.com/forum

satrianee's picture

either it doesn't say much, or it's too bright for me.

satrianee
Activity Score 3746
veneg's picture

say what ?

veneg
Activity Score 45
Roger Keynes's picture

Clunk.

Roger Keynes
Activity Score 5496
Copywriter |

The Jobless Writer
Will Think for Salary

dsklan's picture

it was always an advantage of a vw, that any mechanic could repair it, not only the expensive service mechanic...

dsklan
Activity Score 1924
Art Director at homeshop
Dzsoi's picture

I dislike all copies. 2 out of 3 (except for the stop sign) doesn't support the visual properly, but trying to be clever for it's own sake, creating a micro 'copy concept', that only complicates the overall understanding. Typical junior copywriter error (been there, done that).

Dzsoi
Activity Score 8603
Copywriter
sintra's picture

message isn't clear and I don't think people will want to take the time out to understand it.

sintra
Activity Score 699
Administrative
CiLLA's picture

"No matter how long they spend with it."
I dont know that just doesnt flow with me

CiLLA
Activity Score 31
Sven Gali's picture

tuned right out...

Sven Gali
Activity Score 845
Photographer
kurtberengeiger's picture

Out of the three adverts in this series I like this one the best.
But I'm not quite sure why... :/

kurtberengeiger
Activity Score 7353
Copywriter
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