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Mveledzo Community Organisation

Campaign
Agency Network: 
Published/Aired: 
October 2010
Volkswagen:  Mveledzo Community Organisation

Description

BlueMotion is Volkswagen’s more environmentally-sensitive range. For the print campaign, we asked our client to put their money where their mouth is, by donating part of their very expensive advertising space to small, eco-focused non-profit organizations who really needed the exposure. The non-profits benefited from getting their message out there, and BlueMotion proved itself as a brand that doesn't just talk, but takes action.

Print advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Caption

It’s all about giving a little bit back. Eco-conscious BlueMotion technology

Advertising Agency: Ogilvy, Cape Town, South Africa
Creative Director: Chris Gotz
Art Director: Prabashan G. Pather
Copywriter: Sanjiv Mistry
Account Management: Lauren Baker, Jason Yankelowitz, Greg Tebbutt
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Highest Rated

Johnny on the spot's picture

Brillant, congratulations VW for letting the agency making a great work.

Johnny on the spot
Activity Score 52
luispiter's picture

The better...

luispiter
Activity Score 2756
comunication
Yarp's picture

Daaaag, they let them cover up the badge? Next one would have been to let them cover up the logo...I bet the execs would've crapped their pants.

Yarp
Activity Score 385
Copywriter at Freelance
Glut's picture

Very nice.

Glut
Activity Score 3935
Public Relations at Glut. Ideas Boutique.
everartz's picture

i dont like the layout... it feels like back in the 80's!

everartz
Activity Score 7613
Art Director |

| everartz |

Johnny on the spot's picture

Brillant, congratulations VW for letting the agency making a great work.

Johnny on the spot
Activity Score 52
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