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Motherboard, 2

Campaign
Agency Network: 
Published/Aired: 
June 2018
Volkswagen: Motherboard, 2

Description

In this opportunity this print campaign that is being published in newspapers and magazines and also outdoor, aims to a young target since this target are those who handle the great fields in Argentina today. These young people, called by us: "Rural Millennials," are those who use technology for the full operation of the field.

This pickup is your best ally since it has all 4x4 capabilities but with high technology and it's in it, where these young people feel the affinity with the product.

In the executions we try that at first sight you see a field in a aerial way but when looking closely, we see that it is a Motherboard, this double game manages to have exactly our concept which is: “Amarok 4x4. In the technology field."

Print advertisement created by Geometry Global, Argentina for Volkswagen, within the category: Automotive.

Caption

Amarok V6 4x4. In the technology field.

Advertising Agency: Geometry, Argentina
Chief Creative Officer: Tony Waissmann
Creative Directors: María Luján Donaire, Hernán Damilano
Art Director: Santiago Castro
Copywriter: Paula Carboni
Illustrator: Esteban Ponce
3D: OWL
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Levrain's picture

ABC of car advertisments: show the car!!
Sorry but this print ain´t transmit the power of a 4x4

Levrain
Activity Score 29
Art Director |

We are what we create

Watch_123's picture

maybe the car could have been shown going through those streets...
but anyway, if the idea is showing power or relate technology to the power of the car I agree with Levrain.
PS. The terrain is too plain for this sort of car beast. A urban car seems more appropriate.

Watch_123
Activity Score 141
Copywriter at Area 6 |

XEF

kleenex's picture

This would have been a better ad for an electric truck right???

kleenex
Activity Score 56161
Web Designer/Developer
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