More Grip. More Safety., 1

Campaign
Agency Network: 
Published/Aired: 
January 2014
Volkswagen:  More Grip. More Safety., 1

Description

Print advertisement created by Grabarz & Partner, Germany for Volkswagen, within the category: Automotive.

Caption

More grip. More safety.

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Chief Creative Officer: Ralf Heuel
Creative Directors: Diana Sukopp, Mathias Lamken, Christian Soldatke, Andreas Miller
Art Director: Thomas Fritze
Copywriter: Vincent Mehdi Fazelly
Photographer: Tobias Habermann
Account Executive: Kathrin Borchard
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Highest Rated

Zarathustra's picture

I agree with Chederico here, like the concept and the other two are fine, but maybe jackhammer wasnt the best idea

Zarathustra
Activity Score 80

Thus spoke

chederico's picture

The jackhammer may not be the best illustration for this idea, because you immediately think that the double arms evoke the shaking of the machine, not a stronger grip.

chederico
Activity Score 40
copy writer
Zarathustra's picture

I agree with Chederico here, like the concept and the other two are fine, but maybe jackhammer wasnt the best idea

Zarathustra
Activity Score 80

Thus spoke

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