Millimetre-perfect parking

Agency Network: 
Published/Aired: 
January 2014
Volkswagen:  Millimetre-perfect parking
Volkswagen Print Ad -  Millimetre-perfect parking

Description

Print advertisement created by Grabarz & Partner, Germany for Volkswagen, within the category: Automotive.

Caption

Millimetre-perfect parking.
The new generation of Park Assist. Now available for the Golf.

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Art Director: Barbara Dirscherl
Copywriter: Raphael Klawuhn
Executive Creative Director: Ralf Heuel
Creative Directors: Timm Weber, Christoph Stricker, Constantin Sossidi
Photographer: Alex Rank
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Highest Rated

kleenex's picture

not bad.

kleenex
Activity Score 57557
Web Designer/Developer
Sacrilegend's picture

Unless the paper is made of something thicker than typical magazine paper, people will pass this over.

I admire the idea, though.

Sacrilegend
Activity Score 3346
Copywriter
morse's picture

Yes, that's a good observation.

morse
Activity Score 17897
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Marcao's picture

Not liking it that much due to the fact that this feature has been taken too literally. Nobody parks that close without allowing some clearance room for the vehicle behind; it makes the VW driver look silly.

Marcao
Activity Score 3027
Copywriter at DDB Group Asia Pacific
Droidalicious's picture

Naaaah, I think it's clear.

Droidalicious
Rob71's picture

I think this is not bad.

Lately the the work for Volkswagen has been going downhill in general. It used to be original and DDB was doing a good job, but now they just copy work. It seems as though they don't care for creativity any longer.

Rob71
Activity Score 407
kleenex's picture

not bad.

kleenex
Activity Score 57557
Web Designer/Developer
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