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Michael

Campaign
Agency Network: 
Published/Aired: 
May 2008

Description

Print advertisement created by DDB, Germany for Volkswagen, within the category: Automotive.

Caption

Navigation and entertainment in one. The RNS 510 Navigation System.

Advertising Agency: DDB, Berlin, Germany
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Art Directors: Kristoffer Heilemann, Gabriel Mattar
Copywriters: Ludwig Berndl, Philip Bolland, Ricardo Wolff
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miko1aj's picture

das ist gut campaign! I'm little bit confused because of that easy-to-get idea, but it's so solidly executed that it cannot change my opinion of this campaign.

miko1aj
Activity Score 3086
Bundy Agency's picture

haha, i love it well done.

imagine if you did see MJ hitch hiking though, "yeh sure pal jump in the back with the kids"

Bundy Agency
Activity Score 597
Art Director
robottttrockkkk's picture
robottttrockkkk
Activity Score 814
Copywriter at Quorum / Nazca Saatchi & Saatchi
Nanel's picture

? don't get it

Nanel
Activity Score 283
Copywriter
Jet Lee's picture

Navigation & entertainment become one: They show you which direction to go and entertain you at the same time, while you're driving.
I think the idea is simple.
I like the Elvis one best.

Just a thought: Maybe they could use other iconic characters from movie too, coz entertainment is not just about music.
:)

Jet Lee
Activity Score 127
Art Director at BBDO Singapore
A.G. Pennypacker's picture

That's not Elvis, it's supposed to be John Travolta from Saturday Night Fever. But they should have used Elvis because he did that karate stance directional looking pose.

A.G. Pennypacker
Activity Score 607
I'm a full-time somebody at a world-wide agency and a wealthy American industrialist looking to open a silver mine in the mountains of Peru.
R. Rinaldi's picture

Good

R. Rinaldi
Activity Score 686
Singapore
Jason Hanky's picture

Freddy and Travolta are kinda weak but I do like this campaign.

Jason Hanky
Activity Score 51
Copywriter
asenyo's picture

bad

asenyo
Activity Score 64
Universidad Diego Portales
StuartLittle's picture

too literal

StuartLittle
Activity Score 466
Other
Kateter's picture

so... basically what you're saying is that you'd rather make a puzzle that nobody will understand than this piece of good advertising?

Kateter
Activity Score 2029
Copywriter
theanc's picture

It's litteral but it's not that simple. It gets easier to understand seeing the whole campaign.

PORTUGUÊS: http://augustocorreia.carbonmade.com I ENGLISH: http://augustoinenglish.carbonmade.com

theanc
Activity Score 2783
Art Director at NBS / Dentsu Aegis Network |

http://www.augustocorreia.com.br

lishoyg's picture

is there some problem with the shadow????

lishoyg
Activity Score 73
Art Director at Art Director
StuartLittle's picture

May be the virtual car lights producing it like that. They have tried to show????

StuartLittle
Activity Score 466
Other
Wordnerd's picture

nice and solid campaign

Wordnerd
Activity Score 6692
Copywriter
smilepig's picture

really goooood

smilepig
Activity Score 254
Art Director
Byte's picture

Crap.

Byte
Activity Score 327
Art Director |

Byte!

getconnected2001's picture

love it....!

getconnected2001
Activity Score 987
Art Director at New Delhi
Rachel.Mann's picture

lol, I love it.

PS, MJ only comes out if there's a full moon.

Rachel.Mann
Activity Score 450
Other at University of Houston, Bauer College of Business/KBR |

--------------------------------------
"I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death."
- Leo Burnett

Grand Prix's picture

Good idea, bad art direction.

Grand Prix
Activity Score 37
CD
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