Man in Park

Campaign
Agency Network: 
Published/Aired: 
December 2011
Volkswagen:  Man in Park

Description

Print advertisement created by Grabarz & Partner, Germany for Volkswagen, within the category: Automotive.

Caption

Arrive in better shape.
The Phaeton with adaptive air suspension.

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Executive Creative Director: Ralf Heuel
Creative Directors: Timm Weber, Christoph Stricker, Christoph Breitbach
Copywriter: Christoph Breitbach
Art Directors: Jasmin Remmers, Barbara Dirscherl, Yvonne Reinsch
Illustrators: Silke Bachmann / Die Illustratoren Corinna Hein
Account Supervisors: Reinhard Patzschke, Peter Stroeh, Jasmin Schwarzinger, Katja Fredriksen
Advertisers's Supervisor: Luca De Meo, Giovanni Perosino, Achim Glogowski
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Highest Rated

endoplazmik retikulum's picture
endoplazmik ret...
Activity Score 5
endoplazmik retikulum's picture
endoplazmik ret...
Activity Score 5
Hadrons's picture

yup

Hadrons
Activity Score 6056

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

beingofageoldgrace's picture
beingofageoldgrace
Activity Score 353
dsklan's picture

and this one was 100% stolen from swiss artist Ursus Wehrli...
http://blog.musikexpress.de/wp-content/uploads/2011/10/Ursus-Wehrli.jpg

dsklan
Activity Score 1924
Art Director at homeshop
vote4pedro's picture

if you're going to steal an idea, you probably shouldn't post it on ads of the world. the one place everyone will know it's a rip off.

vote4pedro
Activity Score 4599
Copywriter
andylefty's picture

Whilst the art direction is a direct copy, this ad actually makes sense.

andylefty
Activity Score 4531
Graphic Designer at Central Saint Martins College of Art and Design
atb2005's picture

This makes 0 sense, and is the most pretentious artistic hogwash I've seen in a long time.

A rip off too.

atb2005
Activity Score 13547
morse's picture

Cool idea and art. I don't why some don't like it.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

miko1aj's picture

because it makes no sense. It's about changing of something special into something typical.

miko1aj
Activity Score 3082
MicheleVirgilio's picture

Interesting campaign

MicheleVirgilio
Activity Score 2617
bate_palmas's picture

These don't feel very strong. Arresting visual though, so three stars for that.

bate_palmas
Activity Score 1479
Hadrons's picture

Agree with miko

Hadrons
Activity Score 6056

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture

I love the concept.

kleenex
Activity Score 58777
Web Designer/Developer
Billoughsby's picture

"It's about changing of something special into something typical."

Bingo. Maybe that's the joke, in their mind. Sad, though.

Billoughsby
Activity Score 5154
Art Director |

That's it.

Lazarus's picture

Guys, this is Ads Of The World. Not Intergrity Of Ads.

Lazarus
Activity Score 1537
Creative Director
scarfinati's picture

its not a big campaign idea. its simple trick that works in a small square box on paper. Try to turn this idea into a video or a billboard or tweet. It falls flat. Any auto company can say arrive in better shape. How is it specific to what VW does or offers?

its creative masturbation really

scarfinati
Activity Score 843
Art Director
fotdot's picture

Before and after. Not refreshing.

fotdot
Activity Score 674
Creative Director
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