Magritte

Campaign
Agency Network: 
Published/Aired: 
December 2008
Like
13
Views
3000
Volkswagen:  Magritte
Volkswagen Print Ad -  Magritte

Also From This Campaign 2

Description

Print advertisement created by DDB, Germany for Volkswagen, within the category: Automotive.

Caption

Absurdly low consumption. The Polo BlueMotion.

Advertising Agency: DDB, Berlin, Germany
Chief Creative Officer: Amir Kassaei
Executive Creative Directors: Stefan Schulte, Bert Peulecke
Creative Directors: Ludwig Berndl, Kristoffer Heilemann
Art Directors: Marian Grabmayer, Marcus Intek
Illustrator: Kirill Chudinskiy
Account Manager: Kathrin Thiele
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Highest Rated

Guest's picture

The guy is waiting to refill the tank, but it takes ages because the car uses litle gas. (that is why you also have a spider coming out of the nozle ogf the filler)

Guest
Scam Detector's picture

1 Chief Creative Officer, 2 Executive Creative Directors and 2 Creative Directors? Not more?

Scam Detector
Activity Score 1048
General Manager
Guest's picture

who cares?
nice art direction.

Guest
Scam Detector's picture

I think the art direction sucks. This may look like Margritte but it doesn't come close, not in concept not in execution. So why 5 Creative Directors for this mediocre result?

Scam Detector
Activity Score 1048
General Manager
sneakyhands's picture

i sure don't care. these are really pretty and i like them.

sneakyhands
Activity Score 1857
Copywriter
Guest's picture

wakka wakka!

Guest
Guest's picture

uh-oh!

Guest
Blair Semenoff's picture

Nice meaningful art work

Blair Semenoff
Activity Score 651
TruAction Flix provides companies with a new promotional product aimed toward the youth market. This simple yet highly effective marketing tool touches on the 3 main dynamics of neuromarketing; attention, emotional engagement and memory attention
Guest's picture

no, that is magritte

Guest
izmild's picture

Salvador Dali? Nice for the art.

izmild
Activity Score 770
Associate creative director |

izmild
http://uniquetvcomm.blogspot.com

missed my turn's picture

Yeah these are really different and cool. Sick illustrations.

missed my turn
Activity Score 426
Javier Ramírez's picture

Muy buen arte, aunque quizás en los créditos deba aparecer Dalí jaja.
La idea, la comento en un rato, aún no la tengo muy clara.

http://javoramirez.wordpress.com/

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

Guest's picture

es magritte, no dali.
a ver si antes de escribir estudiamos un poco.

Guest
Javier Ramírez's picture

Tienes razón, es más Magritte que Dalí.

http://javoramirez.wordpress.com/

Javier Ramírez
Activity Score 1243
Creative Director at Nexus BBDO |

Chief Creative Director Nexus BBDO

AdvMan's picture

I saw Salvador Dali

İyi Reklam, Kötü Reklam
www

AdvMan
Activity Score 299
www.fikirbenim.blogspot.com |

www.fikirbenim.blogspot.com

unlimilove's picture

that's not Dali but Magritte!
---

unlimilove
Activity Score 57
Graphic Designer |

Some of my best friends are softwares

Guest's picture

is it a specific car or all VW cars? If it is just one they should put the image.

Guest
rebeccaozone's picture

i still didnt get the ad

rebeccaozone
Activity Score 12
B.M.M student,Wilson college
Guest's picture

That's a Dali's approach to René Magritte's 'The Son of Man'.

Guest
STRTLRS's picture

It's not Dalí, it's Rene Magritte!

www.storytellerscreative.com

STRTLRS
Activity Score 1601
storytellers. |

---------------
I think, therefore... yeah.

Guest's picture

I understand everything about this picture except the hourglass. Someone explain

Guest
Guest's picture

The guy is waiting to refill the tank, but it takes ages because the car uses litle gas. (that is why you also have a spider coming out of the nozle ogf the filler)

Guest
Byte's picture

Absurd = Surreal? I don't think so.

Byte
Activity Score 327
Art Director |

Byte!

Guest's picture

Oh people, c'mon, is Rene Magritte... The concep is actually really cool, if you take a deep look at surrealism. But most of people don't know that though, so it has a really luck of market knolodege-

Guest
Guest's picture

That's not Dali, it's your mother!

Guest
Guest's picture

Very Magritte...nice work..good art !!!

Guest
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