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Magnifry

Campaign
Agency Network: 
Published/Aired: 
June 2011
Volkswagen:  Magnifry

Description

Print advertisement created by DDB, Australia for Volkswagen, within the category: Automotive.

Caption

Why be environ-mental, when you can be environ-normal?

Advertising Agency: DDB, Sydney, Australia
Executive Creative Director: Dylan Harrison
Deputy Executive Creative Director: Simon Veksner
Art Director: Daniel Ieraci
Copywriter: Simon Friedlander
Designer: Domenic Bartolo
Retoucher: Matt Bright
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nepotiums's picture

Copy is very poor. And the idea is lost, somewhere.

nepotiums
Activity Score 251
Copywriter
clearsky1989's picture

The interest is the pan. But who will use it? Same goes for the car after seeing the ad

clearsky1989
Activity Score 429
Copywriter at Grey
MicheleVirgilio's picture

not so bad for me

MicheleVirgilio
Activity Score 2617
Its Not Important's picture

That man is not at all required to be shown at the car again. Atleast not d same image. It spoils all the fun that is remained in the ad.

Its Not Important
Activity Score 2
simonds08's picture

that's a good point... didn't occur to me until you mentioned it. i like this campaign though.

simonds08
Activity Score 598
_tj_'s picture

Oh dear lord.

It's one thing to do this for some local store, but to defame a brand like VW?

For shame!

_tj_
Activity Score 133
Copywriter at tamm + kit |

tjarch.ca | good copy/bad copy

juanmarino.arg's picture

Ok. When i finished studing for shure I will find a job.

juanmarino.arg
Activity Score 79
Underground |

Advertising is the most targeted and massive art. That make it the most interesting art.

simonds08's picture

keep studing and shurely someone will hire you

simonds08
Activity Score 598
Roger Keynes's picture

sharcashtic ;)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Roger Keynes's picture

Fresh campaign for the category.

btw... brands evolve, people. :)

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

ishiboy's picture

Auto-Matically Rejected!

ishiboy
Activity Score 497
Creative Director at Mumbai, India
Cutarica's picture

good copy

Cutarica
Activity Score 3451
Illustrator
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