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Little Red Riding Hood

Campaign
Agency Network: 
Published/Aired: 
April 2013
Volkswagen:  Little Red Riding Hood

Description

Print advertisement created by DDB, Spain for Volkswagen, within the category: Automotive.

Caption

New Volkswagen Touran with specific safety pack for children.

Advertising Agency: DDB, Spain
Chief Creative Officer: José María Roca de Vinyals
Creative Directors: Javier Melendez, Xavi De La Cruz
Art Directors: Alba Ciércoles, Elisabet Capdevila
Copywriter: Andres Travi
Illustrator: Ignasi Font
Business Director: Gorka Lozano
Account Director: Javier Villalba
Account Supervisor: Ester Vall
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Feysless's picture

love the simplicity in these ads

Feysless
Activity Score 2616
Art Director |

groovy baby!

eins-eins-null's picture

to be honest my opinion is quite the opposite. i really don't know hat they want to tell me. what does it do? defend me from nightmares? it's way too metaphorical.

eins-eins-null
Activity Score 896
Copywriter
silcu's picture

The safety Pack defends Children from the risks of the road, it's a car advertising. I think that is clear and nice.

silcu
Activity Score 43
Art Director
eins-eins-null's picture

yeah, my question was "how". attention assist wakes you up. nightvision assist gives you nightvision. nothing is clear here.

eins-eins-null
Activity Score 896
Copywriter
tatamarangon's picture

good art

tatamarangon
Activity Score 142
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