Lighter

Campaign
Agency Network: 
Published/Aired: 
June 2017
Volkswagen: Lighter

Description

The great majority of us are not as adventurous and well-traveled as we might think we are. In fact, if we think about it, we are surrounded by ordinary objects that have traveled way more than us. Based on this insight, DDB Berlin created a series of print ads that tell the exciting stories of a paper clip, a disposable lighter, a coin, and a pencil, in a way that pokes fun at our own sedentary lives.

Print advertisement created by DDB, Germany for Volkswagen, within the category: Automotive.

Caption

Can a disposable lighter spark an existential crisis? You bet.

Advertising Agency: DDB, Berlin, Germany
Chief Creative Director: Myles Lord
Executive Creative Director: Gabriel Mattar
Creative Director: Ricardo Wolff
Art Director: José Gomes
Copywriter: Pedro Lourenço
Photographer: Zé Anderson
Designer: Nadine Kunst
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