Kids

Campaign
Agency Network: 
Published/Aired: 
June 2012
Volkswagen:  Kids

Description

Print advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Caption

Brake Assist. Available in selected Volkswagens.

Advertising Agency: Ogilvy, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Director: Chris Gotz
Art Director: Justin Enderstein
Copywriters: Cuanan Cronwright, Anthony Walton
Agency Producer: Merle Bennett
Photographer: David Prior
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gadgets's picture

Good one! Das Auto, Das Werbung!

gadgets
Activity Score 1053
Roshan Quintus's picture

Available in selected Volkswagens.- not in this ? sorry i'm confused abt the execution.

Roshan Quintus
Activity Score 659
Saatchi & Saatchi - Sri Lanka |

bite me

gadgets's picture

it is available in this but not in all WV models.

gadgets
Activity Score 1053
Pseudozombie's picture

I agree with Roshan. Leaving it as "Brake assist available" would have been better.
Also, the view through the car window is further than reality, that looks like there's still some place to brake ahead when it's not. :S

Pseudozombie
Activity Score 44
Copywriter
Lisssss's picture

I don't no

Lisssss
Activity Score 24
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