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Human emissions, Recepies

Campaign
Agency Network: 
Published/Aired: 
December 2009
Volkswagen:  Human emissions, Recepies

Description

If you read these ads you emit as much as the car does over 1km.

Other(s): Account Director: Lars Axelsson. Planner: Cecilia Cederlid, Account Manager: Barbro Långjuth. Graphic Designer: Niklas Andersson

Print advertisement created by DDB, Sweden for Volkswagen, within the category: Automotive.

Advertising Agency: DDB Stockholm, Sweden
Creative Director(s): Andreas Dahlqvist
Copywriter(s): Martin Lundgren
Art Director(s): Simon Higby
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KESHAV's picture

smart one

KESHAV
Activity Score 149
Creative Director at rediffusion-yr
sahilosophy's picture

Somehow the copy was too much and tedious, not at all interesting. I mean one can make out in the starting itself that the copy isnt about the product, it was quite obvious. I skipped the copy part and later found out that i did the right thing. Anyways, thought aint very new, this type of copy ads have been made earlier as well.

sahilosophy
Activity Score 75
Copywriter
everartz's picture

why didnt they approach it visually?

everartz
Activity Score 7613
Art Director |

| everartz |

gatwoi's picture

CO2 is a nutrient. Plants can't grow without it. To claim it is a pollutant is ignorant. Cars emit pollutants but CO2 ISN'T ONE OF THEM!!!!

gatwoi
Activity Score 2
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