Description
We hesitate. When it comes to choosing ice cream flavours or what to wear as clothing. Our hesitations waste our time. Worse, they can be fatal when driving a car. Thanks to VW Front Assist technology, the car doesn't give us time to hesitate so we don't have an accident.
This student campaign titled 'Hesitation' was published in France in July, 2020. It was created for the brand: Volkswagen, by ad school: Sup de Pub. This Print medium campaign is related to the Automotive industry and contains 5 media assets. It was submitted almost 4 years ago by Creative team intern: Paillier of BETC.
Credits
Advertising School: Sup de Pub, Bordeaux, France
Copywriter: Alexandre Paillier
