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Hedgehog and Fish

Agency Network: 
Published/Aired: 
November 2012
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Views
11633
Volkswagen:  Hedgehog and Fish
Volkswagen Print Ad -  Hedgehog and Fish

Description

Volkswagen wanted to increase the sale of optional equipment with the new cars they sell. Therefore we had to come up with ideas that introduced the features and would also get people excited about them. One of these features: the park assist.

Print advertisement created by DDB, Germany for Volkswagen, within the category: Automotive.

Caption

Precision Parking. Park Assist by Volkswagen.

Advertising Agency: DDB Tribal Berlin, Germany
Chief Creative Officer:: Eric Schoeffler
Creative Directors / Copywriters: Maged Nassar, Ali Ali
Illustrator: The Operators
Account Supervisor: Susanne Plümecke
Account Manager: Catrin Schmid
Art Buyer: Susanne Kreft
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Highest Rated

hasalaka.th's picture

I don't think so. It's pretty straight forward.

hasalaka.th
Activity Score 288
mediamax
pierrelastname's picture

commmmmmon.. epica? first idea, what a criteria ah?...

pierrelastname
Activity Score 2869
Copywriter
dearturki's picture

nice

dearturki
Activity Score 311
haldersubhasish9's picture

Nice.........but tough to understand for ordinary customer

haldersubhasish9
Activity Score 41
Art Director at Mumbai
hasalaka.th's picture

I don't think so. It's pretty straight forward.

hasalaka.th
Activity Score 288
mediamax
eins-eins-null's picture

looks a bit desperate... like they wanted to do something new, no matter what.

eins-eins-null
Activity Score 896
Copywriter
anshita.shedha's picture

Love this one

anshita.shedha
Activity Score 24
Copywriter
Feysless's picture

awesome!

Feysless
Activity Score 2616
Art Director |

groovy baby!

CommandZ's picture

Nice idea.

CommandZ
Activity Score 2515
Creative Director
VampAd's picture

No.

VampAd
Activity Score 1151
kleenex's picture

This is not that special at all though..

kleenex
Activity Score 58797
Web Designer/Developer
miko1aj's picture

I really like the idea. I'm shocked by above complains.

miko1aj
Activity Score 3086
Marlus Lau's picture

The idea is twisted: if the hedgehog touches the water bags, the fishes will get a trouble, not him.

Marlus Lau
Activity Score 1808
Art Director at Editora O Estado do Paraná / Pós-graduação na Unicuritiba
dorisrush-lopez's picture

Exactly! If the car trying to park (hedgehog) bumps into another car (fishes) the other cars will suffer damage.

dorisrush-lopez
Activity Score 2
somecopywriter's picture

Nice simple effective idea here, I don't see a reason for the hate. Be nice people.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
Wordnerd's picture
Wordnerd
Activity Score 6692
Copywriter
philippertl's picture

It's a nice idea and clean execution. Just works.

philippertl
Activity Score 656
Graphic Designer |

Please vote for us! http://www.thefwa.com/submissions/ertl-design

Bill Me Now's picture

That is one messed up looking hybrid animal! Why not just use an entire porcupine instead of just the quills? Now that poor hedgehog has no back legs now!

Bill Me Now
Activity Score 180
Rhymie Z's picture

Grand-tastic

Rhymie Z
Activity Score 92
JWT Damascus |

Rhymie Z

shekhar zinge's picture

nicely done

shekhar zinge
Activity Score 149
Art Director at Free Wrinkle
zyazyaveka's picture
zyazyaveka
Activity Score 161
ADvisor's picture

two thumbs up

ADvisor
Activity Score 10
Vladi Vascalup's picture

stoled ad

Vladi Vascalup
Activity Score 458
Art Director
Sjobs94's picture

genius
congratulations boys

Sjobs94
Activity Score 80
Copywriter
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