Hedgehog and Fish
Description
Volkswagen wanted to increase the sale of optional equipment with the new cars they sell. Therefore we had to come up with ideas that introduced the features and would also get people excited about them. One of these features: the park assist.
Print advertisement created by DDB, Germany for Volkswagen, within the category: Automotive.
Precision Parking. Park Assist by Volkswagen.
Chief Creative Officer:: Eric Schoeffler
Creative Directors / Copywriters: Maged Nassar, Ali Ali
Illustrator: The Operators
Account Supervisor: Susanne Plümecke
Account Manager: Catrin Schmid
Art Buyer: Susanne Kreft
Nice.........but tough to understand for ordinary customer
looks a bit desperate... like they wanted to do something new, no matter what.
The idea is twisted: if the hedgehog touches the water bags, the fishes will get a trouble, not him.
Exactly! If the car trying to park (hedgehog) bumps into another car (fishes) the other cars will suffer damage.
Nice simple effective idea here, I don't see a reason for the hate. Be nice people.
Yeah nice and all but still a ripoff:
http://www.coloribus.com/adsarchive/prints/skoda-superb-bubble-13300405/
It's a nice idea and clean execution. Just works.
Please vote for us! http://www.thefwa.com/submissions/ertl-design
That is one messed up looking hybrid animal! Why not just use an entire porcupine instead of just the quills? Now that poor hedgehog has no back legs now!
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