Hairstyle

Campaign
Agency Network: 
Published/Aired: 
May 2016
Volkswagen: Hairstyle

Description

Print advertisement created by Ogilvy, South Africa for Volkswagen, within the category: Automotive.

Caption

Non-genuine parts work. Technically.
Rather choose Volkswagen Genuine Parts.

Advertising Agency: Ogilvy & Mather, Cape Town, South Africa
Chief Creative Officer: Pete Case
Executive Creative Director: Tseliso Rangaka
Creative Director: Mike Martin
Creative Group Head / Art Director: Justin Enderstein
Creative Group Head / Copywriter: Dean Paradise
Copywriter: Jenna Smith
Photographer: Guy Neveling
Art Buyer: Merle Bennet
Group Business Director: Vicki Hey
Group Account Director: Stuart Randall
Account Executive: Kayleigh-Moon Holmwood
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Highest Rated

work and copy's picture

The hairstyle is an instant win!
The CTA seems weaker by starting it with “rather”.
The layout is good.

work and copy
Activity Score 507
Other
halaby87's picture

Not bad

halaby87
Activity Score 10446
Other at Health Communications Egypt |

M.Halaby

work and copy's picture

The hairstyle is an instant win!
The CTA seems weaker by starting it with “rather”.
The layout is good.

work and copy
Activity Score 507
Other
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