Grandma

Campaign
Agency Network: 
Published/Aired: 
May 2014
Volkswagen:  Grandma

Description

Print advertisement created by Grabarz & Partner, Germany for Volkswagen, within the category: Automotive.

Caption

Whatever makes you brake, gives you power. Break Energy Regeneration from Volkswagen.

Advertising Agency: Grabarz & Partner, Hamburg, Germany
Art Director: Matthias Preuß
Copywriter: Jakob Eckstein
Illustrator: Marco Furtado / Old Skull Studio
Chief Creative Officer: Ralf Heuel
Group Creative Director: Timm Weber
Creative Directors: Christoph Stricker, Constantin Sossidi
Art Buying: Garnet Lange
Account Executive: Martina Thalhammer
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Highest Rated

Dzsoi's picture

This one doesn't work that much because the dog makes the old lady brake also and it's a little bit confusing.
Other executions are totally nice.

Dzsoi
Activity Score 8603
Copywriter
damnson's picture

I couldn't understand this, until I read the subheadline. Note to self: read the subheadline.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Dzsoi's picture

This one doesn't work that much because the dog makes the old lady brake also and it's a little bit confusing.
Other executions are totally nice.

Dzsoi
Activity Score 8603
Copywriter
D_arko's picture

Well, insted of dog, bags would be maybe better, but I think this works fine.

D_arko
Activity Score 394
Creative Director at _ |

Innovation & Art Director
https://www.behance.net/darkobosnar

dewsdewdrop's picture

I agree

dewsdewdrop
Activity Score 37
Art Director
henito's picture

nice idea to illustrate a hard to explain feature.

henito
Activity Score 560
Copywriter
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