Agency Network: 
Published/Aired: 
October 2009
Volkswagen:  Goat
Volkswagen Print Ad -  Goat

Description

Print advertisement created by BBDO, Brazil for Volkswagen, within the category: Automotive.

Caption

Touareg. The luxury off-road.

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Directors: Luiz Sanches/Dulcídio Caldeira
Copywriter: Gustavo Sarkis
Art Director: Renato Fernandez
Photographer: Leonardo Vilela
Illustrator: Platinum
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kevinjunson's picture

Who can explain this,pls?

kevinjunson
Activity Score 27
Copywriter
Guest's picture

you dont understand?...you are so stupid

Guest
Guest's picture

so simple - hit on the nail in 2 seconds!

Guest
Guest's picture

Goat: Mountain Climbing = SUV

Poddle: Shaved butt/ legs = Luxury

Touareg = Saved Mountain Goat

Guest
kurtberengeiger's picture

I'm guessing that a shaved poodle equating with luxury is a cultural thing.
I just think of old ladies.

kurtberengeiger
Activity Score 7307
Copywriter
Guest's picture

me to.. what so luxury in shaved dog

Guest
Guest's picture

Mountain goats are built to go anywhere and is therefore representing the car.

However, it's shaved to look like a show poodle, i.e. a luxurious pet.

So in turn, we see that it's a go anywhere luxurious car.

Easy.

Guest
Guest's picture

I'm not entirely sure I want to see a clear view of a ram's anus.

Guest
zaina's picture

smart idea but i don't i admire the fact that they are comparing a car into a goat. a horse maybe, a leopard why not , a black panther not bad But a GOAT mmmm..... i don't think so :)

zaina
Activity Score 85
Graphic Designer at designing agency
Guest's picture

The goat is a quite good analogy of it. I place a goat in the top of a mountain (4x4), a leopard or horse will lead you to speed. And we are not talking about speed in this ad.

Guest
Guest's picture

the goat is the only animal with sure feet on the rough terrain... like mountain.
Mountain goat even climb the steep rock cliff.
So why not use the goat instead of leopard or panther or horse.

Guest
Guest's picture

What about a cougar? That’s a nice looking animal that can clime rocks easily.

Guest
Ya's picture

poor goat

Ya
Activity Score 159
Art Director
Guest's picture

Concept done by David & Goliath - for Kia

http://adsoftheworld.com/media/print/kia_motors_animal_1

Guest
jackmancer2017's picture

Nice idea but not really sure weither people will get it. First I was thinking maybe the car ran over the sheep or something.

jackmancer2017
Guest's picture

not for VW image this Ad should be for Chrysler SUV

Guest
mikeelrapido's picture

Difficult to get it.

mikeelrapido
Activity Score 1921
Copywriter at Evo S.C. |

<---------------SexInAds------------------>

http://www.facebook.com/sexinads
http://sexinads.tumblr.com

Guest's picture

No eres tan rápido Mike...

Guest
zaina's picture

Looooooool funny point jackmancer :)

zaina
Activity Score 85
Graphic Designer at designing agency
talkingisfree's picture

Soooooo nice!

talkingisfree
Activity Score 2680
Art Director
Andrea Afeltra's picture

Probably the headline could be better to make the ad easy to understand

Andrea Afeltra
Activity Score 96
Art Director
tirthomitro's picture

mein goat!!

tirthomitro
Activity Score 2724
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

Very nice, congrat to the team

Guest
Guest's picture

I like it!

Guest
Guest's picture

good........no different idea

i think the whole horse for horse power thing is overdone the goat is perfect but for luxury the poodle........... not really
a little more time thinking would have made this ad way better

Guest
Guest's picture

Fuckin nice!

Guest
Guest's picture

Excelent! Metal.

Guest
tinok's picture

I've done this idea over a year ago for Renault 4x4.. but with much less budget :)

http://adsoftheworld.com/media/print/renault_koleos_poodle

tinok
Activity Score 4
Art Director at JWT Casablanca
everartz's picture

shaved goat? goat like a dog? i dont know why should i take this idea as a positive thinking

everartz
Activity Score 7571
Art Director |

| everartz |

Aphex's picture

Pobre cabra, prestar su imagen para una gráfica forzada. Qué pasó con las buenas publicidades de VW?? se las comió otra cabra??

Aphex
Activity Score 264
Copywriter |

"Si eres buen copy, presiona alt + F4"

silvi's picture

Esto es buenísimo.
This is good.

silvi
Activity Score 4134
Copywriter
Sherif Hany's picture

Very Poor and waste of Brand Identity...
message is not clear at all

Sherif Hany
Activity Score 92
Producer/Director at Founder of Comrades Communications & Advertising
Sherif Hany's picture

Message is not clear...and it is not matching the Brand Identity at all...
may be it is related to cultural thing...but am from Egypt and I'd like to see more depth of the Car it's self...
i dont know..but Advertising wise...this is not good.
and subjecting to animals is not preferable in that offensive way...
when they title a car with an animal name...they need to show how strong or how effective this car from the animal characteristics

Sherif Hany
Activity Score 92
Producer/Director at Founder of Comrades Communications & Advertising
dievill's picture

Excelente idea!!!... al parecer la gente no sabe la diferencia entre una cabra de montaña y una cabra común de granja, deberían ver más Animal Planet, Discovery Channel o NatGeo. Las características del animal se apegan perfectamente al auto y la forma como está presentada la ironía es muy inteligente. Felicitaciones!!!

Excellent idea!!!… apparently people don't know to the difference between a mountain goat and a common goat of a farm, They would have to see more Animal Planet, Discovery Channel or NatGeo. The characteristics of the animal are become attached perfectly to the car and the form as it is displayed the irony is very intelligent. Congratulations!!!!

dievill
Activity Score 151
Creative Director at BBDO ECUADOR |

http://www.behance.net/diegovillalba

Aphex's picture

"Al parecer la gente no sabe la diferencia entre una cabra de montaña y una cabra común de granja, deberían ver más Animal Planet, Discovery Channel o NatGeo".

Exactamente es eso: "Al parecer la gente no sabe la diferencia entre blablablabla"... "Al parecer" algunos publicistas todavía no entienden lo de "comunicación universal" para que lo entienda, así no sea el target, desde un E.T. de Ganímedes hasta un niño de 5 años. Publicidad para publicistas no, publicidad para la gente sí. Total, los que estamos metidos en esto de qué vivimos?? Consúltalo con la almohada.

Por cierto, hacerlo simple con un concepto fuerte es la verdadera vena cretiva... Este concepto es pobre, así de "simple".

Aphex
Activity Score 264
Copywriter |

"Si eres buen copy, presiona alt + F4"

dievill's picture

O sea que si a ti te piden que hagas un comercial para condones con sabores tiene que entenderlo un niño de 5 años como un E.T. de Ganímedes... Hay cosas que son de cultura general, y no todos tienen el mismo nivel de educación. Más simple que una cabra de montaña afeitada no creo que pueda ser, pero igual me da a mi, es mi criterio y listo. Lo de publicidad para publicistas sí existe, ads of the world no ve tu jardinero. Hay lugares, momentos y espacios para todas las ideas y tú no tienes la última palabra al decir ¡Publicidad para la Gente! ¡Hay todo tipo de publicidad, para todos!

dievill
Activity Score 151
Creative Director at BBDO ECUADOR |

http://www.behance.net/diegovillalba

Sherif Hany's picture

an undelivered message to the target...is vampire creativity...where the creativity overcame the message of the Ad. therefore...no ad exists :)

Sherif Hany
Activity Score 92
Producer/Director at Founder of Comrades Communications & Advertising
Guest's picture

Adorei!!

Guest
Guest's picture

so...... every one who ride a VW is a smart person
They know the difference about mountain goat and goat at the farm......

but still, riding a VW is just like riding a goat....a shaved goat I mean...... UGH.... a shaved mountain goat

Guest
Juan Cabral's picture

Above-average, let´s say.

Juan Cabral
Activity Score 705
Copywriter |

***
http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

Guest's picture

it's OK

Guest
Guest's picture

Horned goat and a ram are NOT the same thing. FYI

Guest
Guest's picture

I'm a bit tired of these scam car ads that don't actually show a car. Would it hurt to put a little tiny tourag in the bottom corner? After all,I want to buy a car.

Guest
Guest's picture

SIMPLEMENTE IMAGINENSE DONDE ESTARIA ALMAP SIN TODOS SUS AVISOS TRUCHOS HECHOS SOLO PARA FESTIVAL DURANTE TODOS ESTOS años....una lastima que tipos talentosos como serpa le hagan tan mal a la industria

Guest
Guest's picture

this is so old...

Guest
fadirahhal's picture

sorry guys....no

fadirahhal
Activity Score 231
Art Director at Emirates Hospital and CosmeSurge
willy wonka's picture

very nice, good work!!!

willy wonka
Activity Score 137
work
joelapompe's picture
joelapompe
Activity Score 4022
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