Advertisement

Forest

Campaign
Agency Network: 
Published/Aired: 
October 2008
Volkswagen:  Forest

Description

Print advertisement created by DMG, China for Volkswagen, within the category: Automotive.

Caption

Turn right after the butterfly.

Advertising Agency: DMG Beijing, China
Chief Creative Officer: Dan Mintz
Creative Directors: Kelvin Lai
Art Directors: Kelvin Lai, Suki Song, Jinyang Zhao
Copywriters: Kevin An
Log in to post comments
Guest's picture

zoo buenos aires

Guest
Guest's picture

please dont drive on flowers.....

Guest
Guest's picture

ok

Guest
Guest's picture

All it looks like to me is that you can now destroy some beautiful wildlife with your Touareg.

Whole campaign shouts out mass destruction of flora and fauna to me.

Guest
kibongo's picture

In china who cares about environment?

kibongo
Activity Score 116
Art Director
White roses's picture

I don't agree with you that.
Environmental Protection in China.

White roses
Activity Score 20
Graphic Designer
alexander_bickov's picture

I love this idea

alexander_bickov
Activity Score 3281
tirthomitro's picture

too good

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

DJVassallo's picture

hahaha... so clever campaign, for a moment remembered me Jeep ads from early 90's, same inteaction car-landscape, of course didn't exist GPS at the time

DJVassallo
Activity Score 243
Creative Director at Mozo Design for Marketing |

Hormone vs Neuron - Twitter

Guest's picture

Yes and destroy the landscape and the beautiful nature
.

Guest
just write's picture

very nice idea... great execution in last two. in this only question is can u drive car here?????????

just write
Activity Score 651
Copywriter at Banyantree communications
the_dejawoo's picture

I love this idea
and laugh at some comments.

the_dejawoo
Activity Score 98
Copywriter
petek's picture

The better copy would be: "Just stay on the road, 4WD wankers!"

petek
Activity Score 1894
Creative Director
federo's picture

is a different idea but
WHY DESTROY BEAUTY LANDSCAPES AND FLOWERS AND WOODS JUST FOR DRIVING????

is not a good message

federo
Activity Score 781
advertising agency
yctham's picture

Think too much, ha ha!

yctham
Activity Score 178
Planner at Limkokwing University of Creative Technology
kibongo's picture

The Chinese

kibongo
Activity Score 116
Art Director
Guest's picture

keep driving past the VW dealership...

Guest
Raf-vp's picture

Out of 3, this one average.

Raf-vp
Activity Score 46
Graphic Designer at Dubai
rolling.stone's picture

Had they shown a narrow way between the flowers, would have been better.

Idea is good.

rolling.stone
Activity Score 2741
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

firebug's picture

ok idea

firebug
Activity Score 1113
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now