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Fencing

Campaign
Agency Network: 
Published/Aired: 
July 2010
Volkswagen:  Fencing
Volkswagen Print Ad -  Fencing

Also From This Campaign 2

Description

Print advertisement created by DDB, Italy for Volkswagen, within the category: Automotive.

Caption

Don’t complicate your work. Volkswagen Genuine Parts.

Advertising Agency: DDB Milan, Italy
Creative Director: Luca Albanese, Francesco Taddeucci
Art Director: Alessandro Campani
Copywriter: Stefano Guidi
Photographer: Sven Glage
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Reality Check's picture

The result, while not horrifically bad, is as mediocre a campaign as you're likely to find on adsoftheworld this year. It's tough to hate the ads because they don't generate enough emotion for that kind of passion.

Reality Check
Activity Score 2549
AssassinX's picture

It's not convincing n also not funny. Actually a bit boring.

AssassinX
Activity Score 1329
animatez's picture

boring, does not convey the message

animatez
Activity Score 2
Creative Director
huh's picture

Sorry... does not work for me!

huh
Activity Score 18
Copywriter |

--
((((()))))

the_lizard_king's picture

Extremely dragged... And done a zillion times. At least don't kill it for good brands.

the_lizard_king
Activity Score 1257
Copywriter at Forecast advertising |

And then GOD said...
Let there be creativity!!!

Guest's picture

Don't complicate your ad. Go back to Volkswagen genuine advertising.

Guest
Guest's picture

Simple

Guest
gon_enelcamino's picture

sooo italian!

gon_enelcamino
Activity Score 838
Underground
Guest's picture

Bruttissima.

Guest
andyStock's picture

Doesn't make sense - complicating your work as a diver would be to not use an oxgen tank, not having a game of fencing.

Very poor work considering how good VW ads usually are.

andyStock
Activity Score 666
Corbeen's picture

I will give a "Bickov" comment cause u guys left me without words.

"very bad"

Corbeen
Activity Score 1095
Ramezani's picture

uhhhhhhh

Ramezani
Activity Score 315
Art Director at Art Director
Guest's picture

ummm. wheres the vehicle?

Guest
Guest's picture

nice

Guest
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