Escalator

Agency Network: 
Published/Aired: 
May 2011
Volkswagen:  Escalator
Volkswagen Print Ad -  Escalator

Description

Print advertisement created by Kaffeine, Ukraine for Volkswagen, within the category: Automotive.

Caption

Feel driven by the road.

Advertising Agency: Kaffeine, Kiev, Ukraine
Creative Directors: Anze Jereb, Dima Tsapko
Art Directors: Roman Davydyuk, Dima Tsapko
Copywriters: Nadya Skrynnyk, Lilia Burkova
Designer: Roman Davydyuk
Log in or register to post comments
HappyHour's picture

Nice visual but the strategy seems a bit odd. I want to drive the car, not be driven.

HappyHour
Activity Score 2381
dsklan's picture

good point

dsklan
Activity Score 1926
Art Director at homeshop
jackmancer2017's picture

Exactly my first reaction as well.

Not that I have a car though...

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
ZaboZaboZabo's picture

I translate: Driving a VW is very boring.

ZaboZaboZabo
Activity Score 593
Art Director
Wordnerd's picture

an veeeery slow

Wordnerd
Activity Score 6692
Copywriter
ace85le's picture

Gives me the feeling that it's gonna be as slow as an escalator. Gonna take forever to reach the top. Liked the execution though.

ace85le
Activity Score 3935
Marketing Manager |

-------------------------------

www.scorchidentity.com

Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

TSD Agency's picture

The thing is that the road moves along with the car, which is moving, too. Good illustration for this -- running on the escalator. Two good points -- (1) you save your energy (fuel) by not traveling all the way up and (2) you've got more power by adding your power(speed) and escalator's. Both of these advantages describe the principle of Turbo Diesel Injection (TDI) by Volkswagen.

TSD Agency
Activity Score 745
Chief Creative Officer at Tough Slate Design, Kyiv, Ukraine |

https://toughslatedesign.com/

Wordnerd's picture

well, you know that cause you got the brief.
no offence, but to expect people will get this from this ad is nothing but wishful thinking

Wordnerd
Activity Score 6692
Copywriter
HappyHour's picture

+1

HappyHour
Activity Score 2381
thedesignaddict's picture

Awkward headline, overly abstract concept and execution.

thedesignaddict
Activity Score 5403
Art Director at Freelance
bhuvneshwar.chd's picture

good one

bhuvneshwar.chd
Activity Score 989
Graphic Designer at artist, illustator, designer |

"If you are irritated by every rub, how will you be polished?"
— Rumi

tirthomitro's picture

pretty forced.
creative for the sake of it.

tirthomitro
Activity Score 2758
Creative Director at Grey Global, India |

they showed me a picture & i laughed
dignity has never been photographed

ofband's picture

The road have to be really fast : D oups sorry, TDI is not so fast so it works :D

ofband
Activity Score 83
Graphic Designer |

You can do it !

joelapompe's picture
joelapompe
Activity Score 4005
shahidali's picture

For me, the escalator does give me the feeling of smooth and slow ride but the copy is not in alignment.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

niniasufle's picture

escalator can't be smooth... for me is not smooth at all
nice visuals though

niniasufle
Activity Score 407
Travelmax
dilir's picture

I translate: driving VW is dreamy. Interesting how decoding varies from person to person!

dilir
Activity Score 31
Advertisement
Featured Content

Latest Collections

Advertisement