Also From This Campaign 4
Description
The Volkswagen Side Assist is able to do something no human is capable of: it recognizes potential dangers at an early stage and helps to prevent them from happening. The safety system warns the driver of dangers in their blind spot when changing lane. In other words: it enables you to recognize danger before it happens. This principle we demonstrate in our print ads.
Print advertisement created by DDB, Germany for Volkswagen, within the category: Automotive.
Caption
See things before they get dangerous.
The Volkswagen Side Assist.
Advertising Agency: DDB Tribal Group, Berlin, Germany
Chief Creative Officer: Eric Schoeffler
Creative Director: Johannes Hicks
Copywriter: Rachel Hutchinson
Art Director: Jack Christensen
Illustrator: Sebastian Hudert
Account Managers: Jan Isterling, Silke Lagodny
Chief Creative Officer: Eric Schoeffler
Creative Director: Johannes Hicks
Copywriter: Rachel Hutchinson
Art Director: Jack Christensen
Illustrator: Sebastian Hudert
Account Managers: Jan Isterling, Silke Lagodny
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Highest Rated
Dec 05, 2011 - 18:35andylefty
Is the campaign pretty old.
Graphic Designer at Central Saint Martins College of Art and Design
Dec 05, 2011 - 18:35andylefty
Is the campaign pretty old.
Graphic Designer at Central Saint Martins College of Art and Design
Dec 06, 2011 - 15:39Roger Keynes
This just doesn't feel right for the brand or the message.
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