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Early Warning, Caesar and Brutus

Campaign
Agency Network: 
Published/Aired: 
December 2011
Volkswagen:  Early Warning, Caesar and Brutus

Description

The Volkswagen Side Assist is able to do something no human is capable of: it recognizes potential dangers at an early stage and helps to prevent them from happening. The safety system warns the driver of dangers in their blind spot when changing lane. In other words: it enables you to recognize danger before it happens. This principle we demonstrate in our print ads.

Print advertisement created by DDB, Germany for Volkswagen, within the category: Automotive.

Caption

See things before they get dangerous.
The Volkswagen Side Assist.

Advertising Agency: DDB Tribal Group, Berlin, Germany
Chief Creative Officer: Eric Schoeffler
Creative Director: Johannes Hicks
Copywriter: Rachel Hutchinson
Art Director: Jack Christensen
Illustrator: Sebastian Hudert
Account Managers: Jan Isterling, Silke Lagodny
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Hadrons's picture

good one

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

pierrelastname's picture

all campaign sucks, can't understand criteria of Epica...

pierrelastname
Activity Score 2869
Copywriter
Roger Keynes's picture

Reeeally not sold on this campaign.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

LittleJoe's picture

brutus who??? Giulio Cesare's son?

LittleJoe
Activity Score 345
Graphic Designer at Torino
shahidali's picture

Superb series. Loved it. Excellent idea. Execution's a bit dramatic. Well, i'll ignore that.

shahidali
Activity Score 4067
Dhaka, Bangladesh |

shahid

Atiza's picture

.

Atiza
Activity Score 5
Creative Director
Atiza's picture

Brilliant!!

From the mind of a well read creative team no doubt.

Atiza
Activity Score 5
Creative Director
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