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Early Warning, Bonnie and Clyde

Campaign
Agency Network: 
Published/Aired: 
December 2011
Volkswagen:  Early Warning, Bonnie and Clyde

Description

The Volkswagen Side Assist is able to do something no human is capable of: it recognizes potential dangers at an early stage and helps to prevent them from happening. The safety system warns the driver of dangers in their blind spot when changing lane. In other words: it enables you to recognize danger before it happens. This principle we demonstrate in our print ads.

Print advertisement created by DDB, Germany for Volkswagen, within the category: Automotive.

Caption

See things before they get dangerous.
The Volkswagen Side Assist.

Advertising Agency: DDB Tribal Group, Berlin, Germany
Chief Creative Officer: Eric Schoeffler
Creative Director: Johannes Hicks
Copywriter: Rachel Hutchinson
Art Director: Jack Christensen
Illustrator: Sebastian Hudert
Account Managers: Jan Isterling, Silke Lagodny
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simonds08's picture

copy is good but the changing typefaces in this series really bothers me

simonds08
Activity Score 598
Ron Burgundy's picture

i get what going on, feels undercooked

Ron Burgundy
Activity Score 1630
Art Director at Southern California
Roger Keynes's picture

+1

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

andylefty's picture

This feels familiar. Anyone else?

andylefty
Activity Score 4535
Graphic Designer at Central Saint Martins College of Art and Design
morse's picture

I think it's impressive.

morse
Activity Score 18159
Art Director |

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Zane's picture

Funny ads.

Zane
Activity Score 110
Copywriter at Madrid
Shawali's picture

Brilliant.

Not so sure about the art direction, thoug.

Shawali
Activity Score 8438
Art Director at freelance visual creative/Paris, France |

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

bate_palmas's picture

It's cool. Different for a car ad. Absolutely F&*k-all to do with cars and I can't decide if that's a good thing or a bad thing.

I'm going with good thing.

bate_palmas
Activity Score 1479
Hadrons's picture

good concept, don't care for the fonts.

Hadrons
Activity Score 6064

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

kleenex's picture

I do not like the fonts at all.

kleenex
Activity Score 58721
Web Designer/Developer
roger lucas's picture

Loved the concept. Hated the typeface!

roger lucas
Activity Score 30
thegrimreaper's picture

Could be better

thegrimreaper
Activity Score 54
Lazarus's picture

So so.

Lazarus
Activity Score 1536
Creative Director
dgilbert's picture

Art direction needs some more work, not feeling the fonts. Its too distracting and for me its not even enjoyable to read

dgilbert
Activity Score 20
Art Center School of Design
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