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Dream

Campaign
Agency Network: 
Published/Aired: 
October 2008
Volkswagen:  Dream

Description

Print advertisement created by Saatchi & Saatchi, France for Volkswagen, within the category: Automotive.

Caption

You are not dreaming, you are driving.

Advertising Agency: Facto saatchi & saatchi, France
Creative Director: Fabrice Boutin
Art Director: Sébastien Ruyssen
Copywriter: Jean-Guillaume Pascaud
Photographer: Laurent Diat
Other additional credits: Be Facto, Belgium
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Highest Rated

sloppy4's picture

you are not dreaming. you're driving? you can't blame that on the translation. that's just client bs. the visual isn't nearly moving or fantastic enough to warrant such a cheesy, overblown line.

sloppy4
Activity Score 1492
sloppy4's picture

you are not dreaming. you're driving? you can't blame that on the translation. that's just client bs. the visual isn't nearly moving or fantastic enough to warrant such a cheesy, overblown line.

sloppy4
Activity Score 1492
roman-schwienbacher.com's picture

i like the visual.
exept for the small scirocco in the curve, but of course we also have a client.....

roman-schwienba...
Activity Score 1021
Photographer
Guest commenter's picture

Did you guys ever seen the BMW Z4 ads?... Which one was first?...

Guest commenter
roman-schwienbacher.com's picture

aks joe la pompe.net

roman-schwienba...
Activity Score 1021
Photographer
Guest commenter's picture

Done and re-done.....and i never sore this ad in France for VW.

Guest commenter
Guest commenter's picture

Ok i understand ...this is a french ad for Reunion Island. The volcano.....still this is a "old idea" well executed with a bad copy.

Guest commenter
DengueFever's picture

First let's ignore the "guest commenters" (have some balls people or just shut it).

I find the artwork really nice but : "You are not dreaming. you're driving" ... Seriously ?!!

100% agree with sloppy4 ! Soooooooo cheesy !

DengueFever
Activity Score 148
Guest's picture

I was looking for cars brands ads ideas at this site and found this "done copy ad" for VW...
you have the same idea for a old Fiat ad....
Mr Dengue why ignore the "guest commenters" ? (are you "dengue" or you have some "Fever" ?)

Guest
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