The VW Adaptative Front Lighting System provides better visibility and reach in situations of total darkness, it adjusts to difficult driving conditions, speed and even weather, helping the driver to identify possible danger situations and making his/her driving experience safer and more comfortable. Based on this, we did an analogy with artworks painted/based on a contrast technique of darkness and clarity. We illuminated, with the VW Adaptative Front Lighting System, paintings where danger was hidden in the dark, making them visible, as it happens when you drive a VW.
Print advertisement created by DDB, Argentina for Volkswagen, within the category: Automotive.
Executive Creative Director: Adrián Piattoni, Facundo Varela
Creative Director: Juan Mesz, Fernando Zagales
Art Director: Carlos Quesquén Cortez, Ezequiel Irureta
Copywriter: Haroldo Moreira, Marcela Pacheco
3d / Retouch: Diego Chiliano
Production Company: 300 Dpi, Buenos Aires
Head of Production: Norberto Bodello / 300 Dpi
Producer: Dante Rodriguez / 300 Dpi
Advertiser Supervisor: Ralph Beckmann / Volkswagen
Group Account Director: Pablo Grignani / DDB Argentina
Account Director: Catalina Aumann / DDB Argentina