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Cube

Campaign
Agency Network: 
Published/Aired: 
September 2010
Volkswagen:  Cube

Description

Print advertisement created by DDB, Hungary for Volkswagen, within the category: Automotive.

Caption

The same load seems smaller.
The new Caddy Maxi.
40 cm longer, 4,7 m3 loading capacity.

Advertising Agency: DDB Budapest, Hungary
Creative Director: Péter Tordai
Group Heads: László Hevesi, Rodrigo Fernandes
Copywriters: László Hevesi, Giovanni Pintaude
Art directors: Rodrigo Fernandes, Carlos Ramas
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shahid.h's picture

the same load seems "lighter"

shahid.h
Activity Score 256
Copywriter at OgilvyOne Worldwide,Sr. Copy
talkingisfree's picture

Good!

talkingisfree
Activity Score 2712
Art Director
Artosarus's picture

This series is great.

Artosarus
Activity Score 20
Art Director |

ARTOSARUS

Yarp's picture

Good series. Copy needs a bit of tweaking, but I'm pretty sure it's just the translation.

Yarp
Activity Score 385
Copywriter at Freelance
dadada's picture

this one works, but with consumption it doesn't.

dadada
Activity Score 1720
Art Director |

Everybody is creative, be yourself.

Guest's picture

Incorrect. They are discussing storage capacity, not weight.

Guest
Guest's picture

This is a nice series but this one is the same as the fuel one.

I agree that the load should be "lighter". Although for this illusion that wording doesn't work. Maybe something like this with 1 and 2 the same shade even though one looks "lighter". http://www.chrismadden.co.uk/wordpress/wp-content/uploads/2008/08/opti...

Guest
dthlb72's picture

good one

dthlb72
Activity Score 545
Art Director, ADK Malaysia
Guest's picture

I like the shorter distance one...but how a "feeling" of space, fuel efficiency can be a good thing?

Guest
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