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Crocodile

Agency Network: 
Published/Aired: 
September 2009
Volkswagen:  Crocodile
Volkswagen Print Ad -  Crocodile

Description

Print advertisement created by Agence.V., France for Volkswagen, within the category: Automotive.

Caption

If you don't do it for him, do it for him. New Golf. Ecological, economical.

Advertising Agency: Agence V, Paris, France
Creative Director: Christian Vince
Art Director: Guillaume Meriaux
Copywriter: Adrien Plouard
Photographer: Olivier Borst
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alexander_bickov's picture

Good idea

alexander_bickov
Activity Score 3281
Rabubi's picture

I think the link is tedious between low emissions and saving a croc.

Rabubi
Activity Score 560
Copywriter
jsptrck404's picture

yeah, but seems like a client demand (two point brief), no? one that the creatives actually turned into a respectable effort at tying lost-cost and low-emissions. can't ding the work for that.

(although, i am taking the liberties of making a couple assumptions).

jsptrck404
Activity Score 437
Art Director |

| think small |

dlue's picture

lol would have been funnier with just the two "ecological" and "economical" on top of images...

dlue
Activity Score 342

cheers,
dlue

Wordnerd's picture

agree. who's 'him' in the second one anyway.

Wordnerd
Activity Score 6692
Copywriter
munirgee's picture

you are right...

munirgee
Activity Score 454
Creative Director at Pakistan |

M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk

jackmancer2017's picture

it only makes me think about a poor crocodile who is turned into a wallet. my initial link with the Golf was that it had a crocodile interior.

jackmancer2017
Guest's picture

How can anyone be this dumb?

I laughed out loud when I saw this. Not sure if that was the reaction they were going for, but nonetheless, pretty good.

Guest
maranca82's picture

How can anyone be this dumb?

I laughed out loud when I saw this. Not sure if that was the reaction they were going for, but nonetheless, pretty good.

maranca82
Activity Score 422
Copywriter
Guest's picture

Original (and courageous) way of speaking about ecology... no stupid greenwashing.

Guest
tripinator@hotmail.com's picture

I agree, with dlue, (Wordnerd u really don't know??)
simple, to the point, just great but the copy could be done differently

tripinator@hotm...
Activity Score 134
Art Director at Green House at Ogilvy & Mathers, Paris / Miami Ad School
satrianee's picture

Good line I believe. For the fancy thing lovers who doesn't give a damn for the ecology, he points out the economic aspect. Much more better message than BMW....

http://adsoftheworld.com/media/outdoor/park_shore_bmw_envy

satrianee
Activity Score 3748
silvi's picture

This is great!!!
Congratulations, France!!!!!!!!!!

silvi
Activity Score 4170
Copywriter
szkwadrat's picture

this idea is really great! Connections between these two parts (croc and wallet) are perfect!

szkwadrat
Activity Score 210
Graphic Designer
everartz's picture

ha?

everartz
Activity Score 7613
Art Director |

| everartz |

Guest's picture

force and confusing

Guest
dthlb72's picture

Very direct...! really dig in the bad characteristic of society

dthlb72
Activity Score 545
Art Director, ADK Malaysia
Guest's picture

Just do it ;-)

Guest
rolling.stone's picture

direct and clear

rolling.stone
Activity Score 2739
Copywriter at Delhi , India |

-------------------------------------------------------------------

~ Quite obviously, I have gathered no moss ! ~

Oso89's picture

Could be better

Oso89
Activity Score 73
evikRAM's picture

Good Concept.

evikRAM
Activity Score 349
Administrative |

!! जय श्रीराम !!

Huub's picture

Awesome Ad! Plain and Simple.

Huub
Activity Score 248
Art Director at Willem De Kooning Academie
Guest's picture

@dlue

It actually means:" If you don't give a damn if crocodiles (as in nature) dies or whatever"

Which the dead crocodile would've become part of the wallet (still the crocodile)

then lastly:" At least you take care of him (by being both the crocodile - which is now a wallet)

I think they would've gone through the ECOLOGICAL / ECONOMICAL route and figured this copy would carry more weight.

Despite, crocodiles are in abundance, and in no way a crocodile represents ecology conscious efforts if not for the copy.

Guest
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