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Cows

Campaign
Agency Network: 
Published/Aired: 
March 2008
Volkswagen:  Cows
Volkswagen Print Ad -  Cows

Also From This Campaign 2

Description

Print advertisement created by Ogilvy, Israel for Volkswagen, within the category: Automotive.

Caption

Thank god cows can't fly.
EOS. Take the whether with you.

Advertising Agency: Fogel Ogilvy, Israel
Creative Director: Guy Goren
Art Director: Ran Hertz
Copywriter: Neer Perach
Illustrator: Yaniv Shahar
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act's picture

wow cows can't fly, that makes me wanna buy this car.

act
Activity Score 535
Art Director
veli's picture

superman is naughty.

veli
Activity Score 226
Art Director at Art Director Intern at Goodby, Silverstein & Partners
N.artlife's picture

n.arty: I didnt understand the ad

N.artlife
Activity Score 14
bahrain |

n.arty

Tincho's picture

These two suck hard.

Tincho
Activity Score 1093
Art Director
weedtweed's picture

cows can't fly, birds still do - they poop in air.

bird poo really makes me wanna buy this car.

weedtweed
Activity Score 62
Other
whitespace's picture

yes. show birdshit to sell an open top car.

whitespace
Activity Score 1953
Creative Director
blue_pencil's picture

Why is it spelt as 'whether' in the text outside?

blue_pencil
Activity Score 30
stitchy's picture

editors mistake!!! maybe cos its a shitty concept!

stitchy
Activity Score 779
creative design
liar's picture

talk about brand positioning...with a bird shit...

liar
Activity Score 384
Other
Andy-B's picture

Guys dont act stupid!! there's is something called "METAPHOR"
I think what this ad means is... this car is so fast{fly} that other cars move just like 'cows'.

Andy-B
Activity Score 280
Ogilvy, Johannesburg, South Africa
Wordnerd's picture

no it doesn't.

Wordnerd
Activity Score 6692
Copywriter
whitewhite's picture

NO it doesnt mean this one flys. The idea is 'take the weather with u'. But then there can be probs like bird shit when its convertible. But dont worry, u can use our convertible without much fear, because cows dont fly. Ah remebers me of the time when i used to teach in lower primary.

whitewhite
Activity Score 251
Copywriter
matks's picture

No, it doesn't. It means it's cool to have a convertible. Link below shows the other example of using birdshit in a car ad (well... not open top, but still). It's Mercedes-Benz R-Class with the panoramic glass sun-roof.

http://www.reklamufka.pl/index.php?option=com_zoom&Itemid=43&page=view...

matks
Activity Score 482
Advertising
act's picture

no IT DOESN'T. It means that you thought it was milk but it's actually bird shit, because cow don't fly, thank god for that.

act
Activity Score 535
Art Director
dthlb72's picture

that's pretty bad for a convertible ad... something can't be avoid

dthlb72
Activity Score 545
Art Director, ADK Malaysia
whitespace's picture

erm guys... I think Andy-B was kidding...

...right...?

whitespace
Activity Score 1953
Creative Director
driton's picture

i think idea in this ad is :

Car has a force like cows, thats reason DONT WORRY ;)

driton
Activity Score 23
Graphic designer/Skenography
Bogeyman's picture

"Cows aren't pleased with being used as leather goods, so if they could fly and they see you using leather on your convertible, they'll signify their disapproval by defecating on your upholstery, which would be way more disgusting than bird poo. So, be thankful that cows don't fly."

That work?

Bogeyman
Activity Score 80
Producer/Director at TV5 Network Inc. |

Don't knock drunk guys in bars; it means they're not driving. -- Richard Gere, The Runaway Bride

Guest commenter's picture

actually... Cows take big shits!!!! therefore the whole reference to cow's flying is to make you feel better about purchasing a convertable and not worriying about a large peice of shit falling on you your haid :-D thank you

Guest commenter
N.artlife's picture

haha.. good one.

N.artlife
Activity Score 14
bahrain |

n.arty

creativeflagg's picture

I always wondered why they didn't use more bird shit to sell convertibles. I think it would work better if it was just covered in white poo and said "thank god teradactals are extinct." I think that would really make people want the car.

creativeflagg
Activity Score 48
Copywriter at Campbell Mithun |

if I write a bunch of copy and no one ever reads it does it exist?

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