Description
Print advertisement created by GMP, Romania for Volkswagen, within the category: Automotive.
Caption
It's important to stop at the right moment.
The new Passat with City Emergency Brake.
Advertising Agency: GMP Bucharest, Bucharest, Romania
Creative Director: Mihai Gongu
Art Director: Razvan Raicu
Account Director: Alexandra Mihus
Client Service Director: Cristiana Belodan
Creative Director: Mihai Gongu
Art Director: Razvan Raicu
Account Director: Alexandra Mihus
Client Service Director: Cristiana Belodan
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Aug 21, 2015 - 12:07kleenex
HUH!?!?!?!
Web Designer/Developer

Aug 21, 2015 - 16:22Noswadizzle
I believe they are equating VW’s braking abilities with punctuation. However, I think an and should be used not three sentences.
I still like the idea though.
Noswadizzle

Aug 21, 2015 - 17:20Mick Fly
Very similar to this :
http://files2.coloribus.com/files/adsarchive/part_1174/11742055/file/t...
Art Director

Aug 24, 2015 - 8:27triggerbug
Not impressed. I've seen so many iterations of this same concept and this is not the best one.
Graphic Designer at G&A Communications Inc.

Aug 26, 2015 - 4:45Culture
Hmm
Creative Director

Aug 29, 2015 - 8:55damnson
Such a boring idea.
Copywriter |
An axe murderer of ads.
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