Agency Network: 
February 2008
Volkswagen:  Comfortable


Print advertisement created by Saatchi & Saatchi, France for Volkswagen, within the category: Automotive.


A new experience of Reunion.

Advertising Agency: Facto saatchi & saatchi, France
Creative Director: Fabrice Boutin
Art Director: Sébastien Ruyssen
Copywriter: Jean-Guillaume Pascaud
Photographer: Laurent Diat
Other additional credits: Be Facto, Belgium
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Boas ideas's picture

100 veces

Boas ideas
Activity Score 265
Creative Director
Roger Daly's picture

Le D'oh!

Roger Daly
Activity Score 355
Guest commenter's picture

Done much better by Saatchi's Sydney a few years back for Toyota Landcruiser. Also published in Luerzer's.

Guest commenter
Guest commenter's picture

Put three ideas into a cup, shake em around and see what comes out.

Guest commenter
everartz's picture

very beautiful art...

Activity Score 7613
Art Director |

| everartz |

Guest commenter's picture

Quand la pub se recycle... la publicité ne serait-elle qu'un éternel recyclage d'idées (presque) déjà oubliées?...

Guest commenter
playa's picture

nice artwork. idea and typo sucks...

Activity Score 80
Art Director at Art Direction |


Guest commenter's picture

i think the idea is clear, great work
and concerning the type ever heard of corporate guidelines, that's the font of VW

Guest commenter
Guest commenter's picture

This concept as been done before, but the artwork is great. Congratulations for that but not for the idea!

Guest commenter
DengueFever's picture

First let's ignore the "guest commenters" (have some balls people or just shut it).

This is not bad, nice artwork, especially if you know "La Réunion" (the Island where the ad was published) but the brainstorming must have been really light regarding the concept...

Activity Score 148
Guest's picture

This site isn't Ads of La Réunion but Ads of the World. La Réunion can't be an excuse. If you wanna play on an international level, don't play with local rules.

Guest's picture

Ok....i think Mr Dengue works for the agency so i will "shut up"!(i can see people voted 2,3 for this work, great performance)

joelapompe's picture
Activity Score 3950
Guest's picture

The website of the artist:

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