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Campaign
Agency Network: 
Published/Aired: 
February 2018
Volkswagen: Collapse

Description

More than 25% of road accidents are caused by fatigue. Falling asleep can be as dangerous as crossing a deer, a child or running into a collapse. Luckily, Volkswagen has its Sleep Sensor technology which monitors our way of handling, our eyes and facial gestures, alerting us when we need a break.
So our dreams won't become a real problem.

Print advertisement created by DDB, Argentina for Volkswagen, within the category: Automotive.

Caption

Dream can be a real problem.
Volkswagen Sleep Sensor.

Advertising Agency: DDB, Argentina
Chief Creative Officers: Adrián Piattoni, Facundo Varela
Art Director: Gonzalo Palma
Copywriter: Agustin Fernandez Madero
Retouch: Pablo Romanos
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Highest Rated

sold's picture

great concept

sold
Activity Score 3379
Copywriter
kleenex's picture

Art here is good.

kleenex
Activity Score 57443
Web Designer/Developer
sold's picture

great concept

sold
Activity Score 3379
Copywriter
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