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Agency Network: 
Published/Aired: 
August 2008
Volkswagen:  Clean
Volkswagen Print Ad -  Clean

Description

Print advertisement created by DDB, Sweden for Volkswagen, within the category: Automotive.

Advertising Agency: DDB Stockholm, Sweden
Creative Director: Johan Holmström
Art Directors: Viktor Arve, Ted Harry Mellström, Simon Higby
Copywriter: Martin Lundgren
Model Maker: Nico Knudsen
Post production: Johanna Karsten
Artwork: Louise Carlsson
Account Manager: Andreas Hallgren
Account Director: Lars Axelsson
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brainzed's picture

Is it supposed to look like a vacuum cleaner?
Or am I wrong?

brainzed
Activity Score 652
Art Director
onestepahead's picture

it's a witch' broom... i guess

onestepahead
Activity Score 97
Client Servicing
Adaddicted's picture

; ) ; )) ; )))

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

Adaddicted's picture

Title says that.

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

TexasH's picture

A perfect sequel to "perfectly tuned". Bravo.

TexasH
Activity Score 365
copywriter
veli's picture

That's a total different creative solution..

veli
Activity Score 226
Art Director at Art Director Intern at Goodby, Silverstein & Partners
sneakyhands's picture

the headers do look like vacuum cleaner tubes, the injectors are 409 squirt tops, and i think the belts are some scrubby material. i don't know how i feel about it, but i am thinking about it and i definitely get that VW built a cleaner engine. what can i say, maybe it works.

sneakyhands
Activity Score 1857
Copywriter
Ad_Man's picture

the engine itself is a vacuum cleaner sneaky hands... it works.

Ad_Man
Activity Score 826

Think it for a while.
Then, in anytime, it will come to your mind as an idea.

corporal_hicks's picture

Looks like the flying motorcycle in Star Wars.

corporal_hicks
Activity Score 365
Art Director
addflo's picture

Hi all!

Can anyone help with tips on better art directing and finishing touches for ads? I seriously need to improve my skills and would greatly appreciate some help, if you can.

Thanks!

addflo
Activity Score 2
wizzyfx's picture

Great execution but I think they've completely missed the point on this one.
Clean cars and cleaning equipment are two different things..

wizzyfx
Activity Score 33
Creative Director
LeeMoh's picture

Witch broom is not for cleaning. It stands for clean and quick way of transportation.

LeeMoh
Activity Score 424
Whitefang's picture

this blows

Whitefang
Activity Score 509
LeeMoh's picture

brilliant though I guess it's made for ad ppl only.

LeeMoh
Activity Score 424
thedhemit's picture

Vacuum cleaner suppose to sucks dirty stuffs.
Car engine, on the other hand, is emitting bad stuffs.
Vacuum= outside in, Engine= inside out.

So, conceptually speaking, it's not working.

thedhemit
Activity Score 2
adcity
Guest's picture

Superb. Saw this at eurobest and loved it.

Guest
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