Choose the right tool, 3

Campaign
Agency Network: 
Published/Aired: 
March 2008
Volkswagen:  Choose the right tool, 3

Description

Print advertisement created by Saatchi & Saatchi, France for Volkswagen, within the category: Automotive.

Advertising Agency: Facto saatchi & saatchi, France
Creative Director: Fabrice Boutin
Art Director: Sébastien Ruyssen
Copywriter: Jean-Guillaume Pascaud
Photographer: Laurent Diat
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LeeHarvey's picture

Ouch, that is some bad art direction indeed! And a concept that has been used several times, check this very site and you'll find numerous examples.

LeeHarvey
Activity Score 3045
Creative Director
Guest commenter's picture

hei french, the world doesn't speack french... did you realize it?
translate translate translate translate translate translate translate translate translate translate translate translate translate translate translate translate translate translate translate translate

Guest commenter
Mr Hughes's picture

The clue is in the header - Choose the right tool

Mr Hughes
Activity Score 386
Copywriter
manugon's picture

Hey asshole, is THAT supposed to be English? Go back to grade school, you illiterate prick.

manugon
Activity Score 142
burocreativo
Jumo's picture

Hé "commentateur-invité-pas-vérifié", le monde ne parle pas non plus l'anglais… est-ce que tu peux l'accepter ?
Tolère tolère tolère tolère tolère tolère tolère tolère tolère tolère tolère tolère tolère tolère tolère tolère

Jumo
Activity Score 592
Art Director |

Jumo

manugon's picture

My problem with this ads is that the models aren't really using the wrong tools. They're using toy versions of the right ones. If the guy was digging a ditch with a screwdriver, THAT would be the wrong tool. The correct copy would be something like “Upgrade to a grownup's tool” (although that also sucks).

manugon
Activity Score 142
burocreativo
Guest commenter's picture

u r are right man, that copy "screwed" the whole ad

Guest commenter
Guest commenter's picture

I would like a side of metal with my pancakes, please.

http://www.sharkcountry.blogspot.com/

Guest commenter
manugon's picture

hahaha fuck off

manugon
Activity Score 142
burocreativo
dico's picture

nice idea

dico
Activity Score 332
Establecimiento Las Marias - Graphic designer |

http://dgdico.com.ar/

DengueFever's picture

Effective.
Manugon, I agree with you but I like the fact that they're using a toy version. It's a little bit different thant using another "real but wrong" tool.

DengueFever
Activity Score 148
Guest commenter's picture

I'm so tired to see ideas used and re-used....and this is Saatchi&Saatchi.(guys look after your creative people)

Guest commenter
Rocco69's picture

Boooooring!

Rocco69
Activity Score 11
Art
Guest's picture
Guest
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