Choose the right tool, 2

Campaign
Agency Network: 
Published/Aired: 
March 2008
Volkswagen:  Choose the right tool, 2

Description

Print advertisement created by Saatchi & Saatchi, France for Volkswagen, within the category: Automotive.

Advertising Agency: Facto saatchi & saatchi, France
Creative Director: Fabrice Boutin
Art Director: Sébastien Ruyssen
Copywriter: Jean-Guillaume Pascaud
Photographer: Laurent Diat
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sneakyhands's picture

lose the top 80% of the ad and it may be boring, but at least it might sell something.

sneakyhands
Activity Score 1857
Copywriter
Guest commenter's picture

Good

Guest commenter
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Bad.
First (over seen)thought.

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Roger Daly's picture

Clunk!

Roger Daly
Activity Score 355
dico's picture

nice idea

dico
Activity Score 332
Establecimiento Las Marias - Graphic designer |

http://dgdico.com.ar/

Guest commenter's picture

If he can swing a hammer that big with just one hand, he's probably strong enough to just use his fist to bang that nail in anyway. That being the case, he could also probably run faster than any of those vehicles could drive him. And if he could run that fast, chances are he'd be able to fly wherever he wanted to go anyway. That said, if he was stupid enough to still be working as a carpenter given all those talents, he'd probably buy one of those vans. So nice one.

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Desertfox84's picture

Are u stupid or something, it is an inflatable hammer....a little girl can lift one of these...I guess even you can lift it haha!

Desertfox84
Rocco69's picture

Boooooring! Almost done!

Rocco69
Activity Score 11
Art
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Done! idea used already for Toyota.(actually most of these facto saatchi VW ad's are very 'inspired" from existing stuff !!!!)

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The Photographer:
http://www.laurentdiat.com

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